Flash Sale

The Avet HXW 5/2 Raptor Plus 2-Speed Conventional Reels are extremely versatile and will allow you to fish heavier line without the use of spectra and wide enough for heavy top shot with enough room for wind-on leader without losing line capacity. An...

Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Drag System: a fully U.S.-made, stop-anything drag system with proprietary Teflon alloy drag cone,...

Change agent. A heavy-duty version of the Remix, this HD reel has a full-cage design to capture line without failure. This makes a great option for an entry-level switch, Spey, boat or all-around, ready-for-anything reel. A sexy fusion between the...

8FT Rods are considered oversized and require a $100 fee to ship. The dynamic fisheries and challenging conditions of the West Coast are home to some of the most iconic game fish that swim the salty world. Whether you're flylining a sardine for...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

The NOMAD DESIGN SPLASH BAG - the ultimate washable lure bag! Designed to keep accessories, poppers, stickbaits, or trolling lures rigged and ready for that hot bite. Storage for everything ready for action in a single waterproof wash down bag. Prop 65:...

The DTX MINNOW 180 HEAVY DUTY is a revolution in trolling minnows, with an 18+ knots troll speed and capable of diving 10-12ft it in a class of its own. Featuring the Patented Autotune System, Metal Matrix Plate System, Diamond Armour...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully machined, and ultra-reliable reel at a great price. By increasing the arbor to a larger diameter and making the spool...

Do your job. Designed as a bullet proof workhorse for your stable of reels, with everything you need and nothing you don’t—turn off your smart phone, check your knots and get to work.  Designing Centerfire, we drew from the...

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. With the second-generation Liquid S we take these advantages to a higher level. Liquid S has larger...

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is the ultimate hybrid. Machined from bar-stock aluminum, the case delivers maximum structural rigidity and...