Bass Lures

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action make it an exceptional bait for anglers targeting big...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...

Mustad's AlphaPoint 4.8 premium needlepoint technology offers slimmer, sticker hook points for precision fishing with unmatched opti-angle sharpening durability. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: 3...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in a smaller package. The perfect choice for light tackle, this scaled down bladed jig features a...

Designed to mate seamlessly with the 4” Big TRD™, these mushroom-shaped jigheads are equipped with a sticky sharp 3/0 medium wire needlepoint hook to create the perfect upsized Ned Rig when a slightly larger presentation is on the menu...

Combine this 3/0 medium wire mushroom-shaped jighead with the Big TRD™—or another similarly sized ElaZtech® softbait—to create the perfect upsized Ned Rig that comes through cover cleanly, thanks to its adjustable, V-shaped...

The perfect way to add some flash and vibration to your favorite ElaZtech® plastics, these tail spinners are equipped with a stainless wire keeper with molded plastic barbs to hold fast along with a ball bearing swivel to keep that blade spinning on...

Upsized and armed with a heavy duty 5/0 VMC® extra wide gap hook and extra-large 3D eyes, this swinging hook jighead is built to fit larger 5” to 7” ElaZtech® softbaits, offering the same increased bait action and easy weedless...

Built on a custom heavy-duty VMC® EWG 3/0 or 4/0 jig hook, the bullet shaped head, molded keeper, and keeled belly weight of this super snag-resistant jighead provides an excellent rigging alternative for a variety of ElaZtech® creature baits and...