Bass Lures

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers irresistible scent and flavor that fish can’t...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

The Yo-Zuri Pro Jerkbait 110 Mid (SF) is a premium slow-floating jerkbait engineered for mid-depth bass fishing. With a length of 110mm (approximately 4-3/8 inches) and weighing 1/2 oz, it is optimized to reach depths between 5 to 7 feet. Key...

The Yo-Zuri Pro Series Jerkbait 110 (SF) is a slow-floating jerkbait built for precision and realism. Measuring 110mm (4-3/8”) and weighing ½ oz, it’s tuned to reach the 5–7 ft range, making it a versatile option for targeting...

The Pro Shad (SF) 75mm is a compact, versatile shad-style bait designed to trigger reaction strikes in both clear and stained water. Measuring 3 inches (75mm), this finesse-sized lure is ideal for imitating small forage while still drawing big bites...

The Yo-Zuri Pro Series Shad (SF) 60mm 2-3/8" is built for serious anglers who demand performance and reliability. Featuring Yo-Zuri’s durable triple-coated hologram and matte finishes, paired with premium black nickel hooks, this crankbait delivers...

The Yo-Zuri Snap Beans (S) 25mm 1" are the perfect bait for both novice and experienced anglers alike. Designed for exceptional performance, these small but mighty lures deliver an enticing action that attracts a wide range of fish species...

The VMC Finesse Tube Jig is designed to pair perfectly with compact soft plastic tube baits. Key features include: Innovative Raised Eye Line Tie: Ensures full penetration through the plastic for seamless rigging and knot tying. 1x Strong...

A modern twist on a classic swimbait, the Keitech Swing Bait has earned its place in the tackle boxes of anglers targeting finicky fish, especially in Japan's clear, highland lakes. Known for its subtle vibrations and lifelike movement,...

Keitech Tungsten Super Football Jig HeadEngineered for precision and sensitivity, the Keitech Tungsten Super Football Jig Head excels in navigating heavy cover and providing superior feel. Crafted from a high-density tungsten compound,...

Keitech Fine Guard Jig HeadThe Keitech Fine Guard Jig Head delivers superior finesse and performance for a variety of fishing techniques. Crafted with care, it combines environmental responsibility with exceptional functionality. Key...

The Keitech Mono Guard Jig Head offers unmatched finesse and performance, making it an excellent choice for anglers. Key Features: No-Lead Tungsten Compound: Environmentally friendly, made from a tungsten powder/polymer blend for reduced...