Bass Lures

WAKE MAGIC - A bite-triggering details evoke aggressive top-water strikes. Developed in collaboration with Lake Biwa’s professional guide, Shinji Sato, the Evergreen Wake Magic is crafted to draw...

Flutter Gizmo The Evergreen Flutter Gizmo is an expertly designed “dice” style bait with key fish attracting properties that set it apart from the crowd. Its PVC material construction offers a...

Born from the mind and hands of master lure craftsman Morizo Shimizu, the Evergreen Bull Point Shad is unveiled as the perfect compliment to one of the most accomplished lures in the last decade, the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to maintain a horizontal posture while imparting an...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing science-based...