Soft Plastic Lures

Born from the mind and hands of master lure craftsman Morizo Shimizu, the Evergreen Bull Point Shad is unveiled as the perfect compliment to one of the most accomplished lures in the last decade, the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing science-based...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series...

Featuring Berkley's exclusive PowerBait MaxScent fo

VIP Outdoors Twinkle Tensile (2.5") | 6-Pack Elevate your trolling game with the Twinkle Tensile, the secret weapon for anglers who know that visibility is the difference between a strike and a "near...

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll,...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like...