Soft Plastic Lures

Berkley® Gulp! Saltwater Sand Crab – 12 Pack Out-fish the real thing with the Berkley® Gulp! Saltwater Sand Crab. Engineered with an authentic taste, texture, and profile, this bait is proven to trigger strikes even when live or cut bait...

  Keitech Crazy Flapper: Engineered for Action The Keitech Crazy Flapper isn’t just another craw—it’s a precision-engineered tool designed to trigger strikes when other baits fall flat. By combining a "tough-as-nails" plastic...

The Mad River Metal Series Worms are high-performance soft plastic lures specifically designed for steelhead and trout fishing. Part of Mad River Manufacturing's specialized lineup, these worms are known for their lifelike movement and high-visibility...

Elevated Tackle Soft Bead Stops The Industry’s Only Transparent, Quick-Change Bead Stop Stop wasting valuable drift time re-tying your leader. Elevated Tackle Micro Soft Bead Stops are engineered to solve the two biggest frustrations with soft bead...

Elevated Tackle OG Egg Clusters The Soft Evolution of the Classic Okie Drifter & Gooey Bob The legend returns, evolved. The Elevated Tackle OG Egg Clusters (Soft Okie Drifters) take the proven fish-catching profile of the original Gooey Bob and...

Elevated Tackle Soft Beads The Most Realistic Egg Presentation on the Water Elevated Tackle Soft Beads are engineered for the technical angler who demands perfection in the drift. Moving beyond standard soft plastics, these beads utilize a proprietary,...

VIP Outdoors Soft Cluster - UV Enhanced The Ultimate Soft Bead Solution for Salmon & Steelhead Dominate the river with VIP Outdoors Soft Clusters, designed to mimic the texture and appearance of natural roe better than hard beads ever could. These...

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers irresistible scent and flavor that fish can’t...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping you catch more fish. Crafted with an authentic...

Upgrade your presentation with Shortbus Hoochie Tinsels. These tinsel inserts are designed to enhance the look and action of any bait, creating irresistible flash and movement in the water. Built with a premium blend of Mylar and Crystal Flash, they...

The Shortbus Hoochies deliver lifelike action that big fish can’t resist. Designed with realistic soft plastic bodies, oversized eyes, and flowing skirts, these squid lures create vivid swimming motion in the water. Perfect for building your own...