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Soft Plastic Lures

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  • Sale 20%
    LiveTarget ICT Sunfish Unrigged Swimbait LiveTarget ICT Sunfish Unrigged Swimbait
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    Sale 20%

    LiveTarget ICT Sunfish Unrigged Swimbait

    LiveTarget
    $9.99
    Now $7.99
    The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...
  • Sale 20%
    LiveTarget ICT Shad Unrigged Swimbait
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    LiveTarget ICT Shad Unrigged Swimbait

    LiveTarget
    $9.99
    Now $7.99
    The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...
  • Sale 20%
    LiveTarget 2.5” Freestyle Frog 2.0 LiveTarget 2.5” Freestyle Frog 2.0
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    LiveTarget 2.5” Freestyle Frog 2.0

    LiveTarget
    $9.99
    Now $7.99
    The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...
  • Sale 20%
    LiveTarget 2” Freestyle Frog 2.0 LiveTarget 2” Freestyle Frog 2.0
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    LiveTarget 2” Freestyle Frog 2.0

    LiveTarget
    $9.99
    Now $7.99
    The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...
  • Sale 20%
    LiveTarget 3" Freestyle Frog 2.0 LiveTarget 3" Freestyle Frog 2.0
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    Sale 20%

    LiveTarget 3" Freestyle Frog 2.0

    LiveTarget
    $9.99
    Now $7.99
      The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering...
  • Sale 15%
    WFO Soft Beads for Salmon, Steelhead and Trout WFO Soft Beads for Salmon, Steelhead and Trout
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    Sale 15%

    WFO Soft Beads for Salmon, Steelhead and Trout

    WFO
    Retail $5.50 - $5.85
    $4.68 - $4.97
    Product Details WFO bead "Blue Haze". An electric blue transparent "soft" egg casing with "soft" hot pink embryo. As the bead rotates, a 180 degree view gives on a "purple" bead. Magic! It gives fish multiple color images (pink, blue, purple) enticing...
  • Sale 20%
    LiveTarget Crawfish Unrigged Soft Plastic Bait LiveTarget Crawfish Unrigged Soft Plastic Bait
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    Sale 20%

    LiveTarget Crawfish Unrigged Soft Plastic Bait

    LiveTarget
    $8.99
    Now $7.19
    Overview Built using LIVETARGET’s multi-injection process, the LIVETARGET ICT Unrigged Soft Plastic Craw is molded to produce a three-dimensional effect with its clear exterior and multi-color interior. Designed to naturally refract...
  • Sale 20%
    Live Target Straight Tail Worm Live Target Straight Tail Worm
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    LiveTarget Straight Tail Worms

    LiveTarget
    $6.99
    Now $5.59
    The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among LIVETARGET’s new worm profiles. Available in three...
  • Sale 20%
    LiveTarget ICT Stick Worm LiveTarget ICT Stick Worm
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    Sale 20%

    LiveTarget ICT Stick Worm

    LiveTarget
    $6.99
    Now $5.59
    The LIVETARGET ICT Stick Worm delivers finesse and precision for NED rigging, bringing buoyancy and life like action that genuinely set it apart. The worm features a salt-reduced core that slows the sink rate, allowing the worm to descend at a pace that...
  • Sale 20%
    LiveTarget ICT Finesse Worms LiveTarget ICT Finesse Worms
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    Sale 20%

    LiveTarget ICT Finesse Worms

    LiveTarget
    $6.99
    Now $5.59
    The LiveTarget ICT Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic manipulation of hook placement and weight...
  • Sale 20%
    Berkley Powerbait Minnow - 4 Sizes Berkley Powerbait Minnow - 4 Sizes
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    Sale 20%

    Berkley Powerbait Minnow - 4 Sizes

    Berkley
    $5.99
    Now $4.79
    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...
  • Sale 20%
    Berkley Powerbait Floating Mice Tails Berkley Powerbait Floating Mice Tails
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    Sale 20%

    Berkley Powerbait Floating Mice Tails

    Berkley
    $4.99
    Now $3.99
    Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

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