Soft Plastic Lures

Upgrade your presentation with Shortbus Hoochie Tinsels. These tinsel inserts are designed to enhance the look and action of any bait, creating irresistible flash and movement in the water. Built with a premium blend of Mylar and Crystal Flash, they...

The Shortbus Hoochies deliver lifelike action that big fish can’t resist. Designed with realistic soft plastic bodies, oversized eyes, and flowing skirts, these squid lures create vivid swimming motion in the water. Perfect for building your own...

Gulp! Alive! Floating Salmon Eggs – Fluorescent YellowMaximum Scent, Maximum Action – Unleash the Bite! Designed to outperform live bait, Gulp! Alive! Floating Salmon Eggs in Fluorescent Yellow offer unbeatable scent dispersion and vibrant...

Mad River Trout Worms – 2 ¼” Size (12-Pack) Mad River Trout Worms in the 2 ¼” size are the ultimate bait for attracting trout. Now available un-scented, these worms are soft, supple, and durable, offering lifelike...

A modern twist on a classic swimbait, the Keitech Swing Bait has earned its place in the tackle boxes of anglers targeting finicky fish, especially in Japan's clear, highland lakes. Known for its subtle vibrations and lifelike movement,...

The Keitech Easy Shiner 8" is a premium soft plastic swimbait designed for targeting large predatory fish. Known for its realistic swimming action and durability, this bait is a favorite among anglers for both freshwater and saltwater fishing...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

  The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering...

Product Details WFO bead "Blue Haze". An electric blue transparent "soft" egg casing with "soft" hot pink embryo. As the bead rotates, a 180 degree view gives on a "purple" bead. Magic! It gives fish multiple color images (pink, blue, purple) enticing...