Soft Plastic Lures

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t easily rip or tear thanks to its 10X...

A scaled up, 7.25” version of the popular FattyZ™, this magnum size worm sports is the go-to bait for a number of Z-Man’s tournament pros whenever a big bite is needed and money is on the line! A staple bait for Z-Man pros Stephen...

A drop-shotter’s dream, these 3.5” and 4” ribbed, spade-tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a slightly tail-up posture at rest and that they don’t rip or...

Super-versatile 4” creature bait profile is ideal for a variety of applications from Texas-rigging to dragging along the bottom on a wobble head and far outlasts other comparable softbaits, thanks to its 10X Tough ElaZtech® construction. The 4"...

Compact 3” profile, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ultimate Ned Rig bait or finesse jig trailer. Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the...

Combine an 8” ElaZtech® body with our exclusive curved paddle tail design, and you get a supersized swimbait with a seductive wiggle that big water brawlers like tarpon, cobia, musky, bluefish, bull redfish, and barracuda can’t turn...

While these 4” and 7” straight tail worms may look like ordinary bass worms, their buoyant, 10X Tough ElaZtech® construction helps them outfish and outlast the competition and makes them anything but normal! 4" - 10Pcs Per Pack 7" - 8Pcs...

Designed for Neko rigging—but ideally suited for shaky head, Texas rig, or Carolina rig applications—this 10X Touch ElaZtech® stickworm is a go-to of our ProZ when conditions call for a little bit of finesse! 6pcs Per Pack This extremely...

An elongated 6” profile, segmented body, and horizontal forked tail accurately mimics elongated preyfish in salt- or freshwater environs and has proven deadly on everything from snook and tarpon to largemouth and stripers! 5pcs Per Pack Designed...

Crappie, panfish, trout, perch, and pond bass beware—these micro 1/16 and 1/8 ounce ChatterBait® heads with matching holographic minnow bodies absolutely slay on ultra-light tackle! Combining a hand-painted, holographic soft plastic minnow body...

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ideal flipping bait, jig trailer, ChatterBait® trailer, or swimming grub. 4pcs Per Pack Super versatile 3.75” size,...

The most durable pre-rigged swimbaits on the market equipped with equally powerful heavy-duty Mustad® hooks, these highly detailed 4”, 5”, and 6” paddle tails are ready to tie on and do battle with the toughest fresh- and saltwater...