Soft Plastic Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to...

Based off the 3D scan of a real baitfish. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Prop 65:...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more...

The same spitting, gurgling, and thumping action of our legendary Hard Leg FrogZ™ but in a smaller 2.75” package, this scaled-down, 10X Tough, floating buzz frog has spinning tackle and smaller...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow...

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our...

This super-lifelike 3.5” crayfish imitation is the perfect jig trailer or flipping, pitching, and punching bait that exhibits the natural defensive claws-up posture of the real thing and withstands...