Soft Plastic Lures

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

A streamlined shape, ribbed torso, meaty body, and oversized tail appendages make this 4” creature the bait of choice of our ProZ for flipping, pitching, punching, and other heavy cover applications. Ideal for heavy cover applications like...

The ultimate swimming worm, this 6” beefy profile is equipped with our exclusive curved paddle tail for maximum commotion on all retrieves speeds, while its buoyant 10X Tough ElaZtech® construction ensures that it stays on top of the slop for...

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish,...

The anatomically accurate rear-facing design of this 3.5” shrimp imitation correctly mimics the backwards swimming motion of a fleeing shrimp, while its paddlefoot antennae and thin legs activate on each twitch, drawing strikes from even the most...

The standard grub profile just got a major upgrade with this 2.5” curly tail that features a deeply ribbed body and quad cut tail that combine to create an incredibly lifelike feel and vibrant swimming action! The ST GrubZ™ boasts a classic,...

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the bottom, drawing strikes from the most...

A solid nose, dimpled body, thin rounded tentacles, and ElaZtech® buoyancy merge to create the perfect 2.75” tube-style profile that is ideal Ned Rig pursuits—and irresistible to bass! Engineered with a solid nose for easy rigging on...

The choice of leading luremakers for years, these ultra-premium solid hub silicone skirts fit most all jigs and wire baits, are quick and easy to install or remove, offer highly detail color patterns, and outlast other pre-made skirts since there are no...

Designed to pair perfectly with the Micro Shad HeadZ, the Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more. Sporting a ball-shaped tail that shimmies erratically on the...

From mountain trout in Appalachian streams to surf perch on the California coast, this 2” mini-crustacean fits the bill whenever small craws or crabs are on the menu! This 2” miniature crustacean imitation is perfectly suited for any...

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t easily rip or tear thanks to its 10X...