Soft Plastic Lures

Features:  Double Glow Hoochies  2-pack  9" Long  Great for Halibut, Lingcod, and trolling for big Tuna

Features:  Glow Eyes  UV Enhanced/Glow Body  1 3/4" Long  6PC/Pack Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention...

Fish-Field UV Hoochies are made from high quality UV materials that make the squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Features:  5pc per pack  5" Long  UV...

Fish-Field UV Hoochies are made from high quality UV materials that make the squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Features:  6pc per pack  The average size is 3",...

Addicted Steelhead Worms are proven killers for summer and winter steelhead.The new Addicted Steelhead Worms are manufactured by Mad River but tested, and proven by Addicted Fishing. See ALL available colors below in the 6 inch variety...

Mad River Premium Quality Steelhead Worms. 3" - 10 per Pack 4" - 9 per Pack 6" - 8 per Pack    

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this...

The LIVETARGET Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides...

With three different wire-frame sizes and two weights in each frame, the LIVETARGET BaitBall Spinner Rig is a versatile lure which can be fished at any depth zone. The three Teaser bodies and willow blade create a vibration and flash which call in...

One of the most common forages in Northern and Canadian waters, the Yellow Perch Swimbait is going to be a hit with Bass and Walleye anglers. With a tight wiggle and medium-slow sink speed, it is ideally fished over weed tops and around structure...

Sunfish represent one of the most prolific forage species found in nearly all waterways throughout the USA and Canada; from lakes and rivers to ponds and reservoirs. Fish this lure anywhere Bluegills and Pumpkinseed live; around docks, though grass and...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to mimic...