Soft Plastic Lures

Don’t let its unassuming shape fool you; this 3.5” slender baitfish imitation is one of the most effective finesse baits on the planet for Ned Rig and drop shot applications alike, thanks to its...

Perhaps the most versatile bass bait in the Z-Man lineup, this 4” craw features hard-thumping claws and a naturally buoyant, 10X Tough ElaZtech® body that make it ideal for flipping, pitching, Texas...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle...

A streamlined shape, ribbed torso, meaty body, and oversized tail appendages make this 4” creature the bait of choice of our ProZ for flipping, pitching, punching, and other heavy cover applications...

The ultimate swimming worm, this 6” beefy profile is equipped with our exclusive curved paddle tail for maximum commotion on all retrieves speeds, while its buoyant 10X Tough ElaZtech® construction...

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that...

The standard grub profile just got a major upgrade with this 2.5” curly tail that features a deeply ribbed body and quad cut tail that combine to create an incredibly lifelike feel and vibrant...

Take a proven streamlined creature bait profile, downsize it to a 2.75” size, and mold it from super buoyant 10X Tough ElaZtech® superplastic, and you’ve got a Ned Rig dynamo that comes alive on the...

A solid nose, dimpled body, thin rounded tentacles, and ElaZtech® buoyancy merge to create the perfect 2.75” tube-style profile that is ideal Ned Rig pursuits—and irresistible to bass! Engineered...

The choice of leading luremakers for years, these ultra-premium solid hub silicone skirts fit most all jigs and wire baits, are quick and easy to install or remove, offer highly detail color...

Designed to pair perfectly with the Micro Shad HeadZ, the Baby BallerZ' natural minnow profile is ideally suited for targeting not just crappie, but also bluegill, trout, bass, perch, and more...