Flash Sale

The Powerlock is Scotty’s most popular value-priced, positive locking, open style rod holder. Universal cradle holds almost any rod and reel setup and has a front locking ring to prevent rod loss...

The Owner Ringed All Purpose Soft Bait Hooks are engineered for versatility and performance across a wide range of fishing styles. Crafted from X-strong steel with a corrosion-resistant silky gray...

St. Croix Triumph Salmon & Steelhead Rods gives river anglers a durable, sensitive two-piece spinning rod for drifting spawn, float fishing, casting spinners, and working plugs for salmon and...

St. Croix Triumph Salmon & Steelhead Rods gives river anglers a durable, sensitive two-piece spinning rod for drifting spawn, float fishing, casting spinners, and working plugs for salmon and...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 7-1/2 inches and 4-1/2 oz and with its deep body, this lure has the profile needed to attract big gamefish...

St. Croix Triumph Salmon & Steelhead Rods gives river anglers a durable, sensitive two-piece spinning rod for drifting spawn, float fishing, casting spinners, and working plugs for salmon and...

Millennial Bait 3.0 Spinner Blade – 2 PackAdd flash and vibration to your setup with the Millennial Bait 3.0 Spinner Blades. Perfect for customizing your favorite lures or rigs, these blades deliver...

Product Details Target pressured fish with the Storm Surge Minnow Soft Bait, a lifelike baitfish imitation with a tight, subtle swim that works in both clear and stained water. The dorsal fin...

Coyote Spoon It only took a short period of time fo

Placing excellence within reach of any angler, SEVIIN expands its workmanlike GF Series with five all-new efficient and ultra-durable GF spinning reel models – each meticulously engineered for smooth...

The GF Series reel gives you the perfect balance of castability, smoothness, and comfort. Each model is packed with features engineered to optimize performance without sacrificing durability. Every...

St. Croix RAYFIN Series Technology Suite SCIV+ CarbonRAYFIN rods are built on technique-optimized SCIV+ blanks, which are a hybrid of SCIV and SCVI carbon materials. SCIV is a high-modulus...