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Designed to deliver smooth and stable S-shaped swimming action with each turn of the reel handle, the Yo-Zuri Pro Series Joint Bait can be fished at a wide range of retrieve speeds from slow-rolling...

The PENN® Pursuit® V series was built with versatility and reliability at the forefront, with reel sizes for inshore, surf and boat applications, the Pursuit® V has you covered. The reel features the...

No Stitch. No Compromise. The Sonic Edge represents the pinnacle of wader engineering—precision-built for elite anglers who demand absolute performance in the harshest conditions. Constructed with...

The Rockslide Wader delivers advanced performance and durability for anglers who demand reliability in unforgiving environments. Constructed with a durable 4-ply nylon upper, this high-performance...

Built with a longer hook point for improved fish retention and hook-up ratios, the BKK Armor Point Drop Shot Long Shank Hooks provide superior worm-holding power for soft plastic finesse...

Premium Mottled UV & Fluorescent Salmon Egg Cluster Beads After years of research, design, and on-the-water testing in the Pacific Northwest, AERO-BAITS™ UV Soft Cluster Beads deliver some of the m

Premium UV & Fluorescent Salmon Egg Cluster Beads After years of research, design, and on-the-water testing in the Pacific Northwest, AERO-BAITS™ UV Soft Cluster Beads deliver some of the most vibr

AERO-BAITS™ Mottled UV Soft Plastic Fishing Beads – Fluorescent Salmon & Steelhead Beads The Most Intense UV & Fluorescent Soft Beads on the Market After years of research, design, and on-the-water...

The BKK MOTHER FLUKER is a baitholder-style hook designed specifically for soft plastics. Constructed from Hyper Carbon Steel (HCS), it offers superior strength compared to traditional High-Carbon...

The BKK Armor-Point HYPER LATCH 71-SS is a medium-wire treble hook engineered to combine the hooking efficiency of a round bend hook with the strength and landing power of an O’Shaughnessy bend hook...

When fishing hard baits around cover, the balance between hook-up efficiency, lure action, and snag resistance becomes critical. The ARMORPOINT HYPER LATCH 81-SS is designed specifically for those...

AERO-BAITS™ UV Soft Plastic Fishing Beads – Fluorescent Salmon & Steelhead Beads The Most Intense UV & Fluorescent Soft Beads on the Market After years of research, design, and on-the-water testing...