Flash Sale

Designed to tempt the biggest and boldest fish, the Koho King 4" from Luhr Jensen delivers powerful performance with a tight, side-to-side action that's irresistible to salmon and other predators. Whether you're trolling wide open or back trolling in...

Engineered for serious anglers, the Luhr Jensen Koho King 3" delivers a tight, side-to-side wobble that drives salmon and other predators wild. Ideal for trolling and back trolling, this spoon excels across a wide range of trolling speeds, giving you the...

The Luhr Jensen Koho King Spoon is a premium fishing lure engineered for serious anglers targeting salmon and other aggressive game fish. At 2 inches in length, this compact spoon delivers a tight, enticing side-to-side action that performs exceptionally...

These new boards are made from ABS (recycled) plastic for durability, they include a working Tattle Flag System (No Extra Charge) along with our latest additions of an Enclosed Back, Adjustable Weight System and New Quick Grip Snap Releases. Like all our...

Yellow Bird, the Creator of the Planer Board, has created a feature packed Mini Planer Board that helps fishermen find new ways to catch more fish.  Like all our boards, its uniquely marked with Red for Port and Green for...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

TUF-LINE® Downrigger 240lb test strength replacement line simply changes the game. Replacing wire cable affords all the benefits of braid and eliminates the hassle of cable. This superior offering provides maximum strength and weight handling...