Flash Sale

WAKE MAGIC - A bite-triggering details evoke aggressive top-water strikes. Developed in collaboration with Lake Biwa’s professional guide, Shinji Sato, the Evergreen Wake Magic is crafted to draw...

Flutter Gizmo The Evergreen Flutter Gizmo is an expertly designed “dice” style bait with key fish attracting properties that set it apart from the crowd. Its PVC material construction offers a...

The Daiwa D-VEC Tactical View Zip Bags are water-resistant tackle storage bags made from strong clear plastic for easy visibility of stored contents. Their durable, transparent construction helps...

Born from the mind and hands of master lure craftsman Morizo Shimizu, the Evergreen Bull Point Shad is unveiled as the perfect compliment to one of the most accomplished lures in the last decade, the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

The Saltiga Frother is a big game popper designed to catch the most powerful predators of the seas and oceans. Part of the prestigious Saltiga line, this lure was developed to offer stability,...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...

Atlas Mike's Lunker UV Enhancer - The UV craze is here to stay—and now cut-bait anglers have a faster, easier edge. Atlas Mike’s UV Enhancer delivers instant UV visibility with just a quick squirt,...

Fish-Field SubZero PVC Insulated Kill Bag 3D Series Flat-Bottomed Marine Catch Coolers for Maximum Capacity & Deck Stability Upgrade your catch retention with the