Flash Sale

The next evolution in precision angling is here—the Hundo LTS. Crafted with uncompromising attention to detail and industry-leading innovation, this reel is poised to make big waves in the light tackle game. The Hundo LTS features a gunmetal grey...

How does the Greatest Of All Time get any better? Well, we’ve done it! Take note of the G.O.A.T. SWM, crafted to elevate the experience of anglers hunting slightly larger, meaner quarry or folks chunkin’ multi-ounce glide and swim baits. Each...

Introducing the Bates Salty Hundo—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline rich waters, the Salty Hundo is reengineered and built...

Get ready to turn back the clock with Bates Fishing Co.'s latest masterpiece, the "O.G." This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes...

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo ? percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from...

Choose from 1 of the 3 proven egg cure blends: Millennial Bait Co Egg Cure Blend Beau Mac's Pro Glow Egg Cure Blend Keith Archers Ultimate Egg Cure Blend 16oz per jar Bait is packed with cold packs and insulation protection, providing the best packing...

Elevate your custom rigs and protect your knots with FishField Hard Plastic Beads. Whether you are building custom spinners, setting up a Carolina rig for bass, or tying the perfect drift rig for salmon and steelhead, these 4mm hard plastic beads are an...

Keep your fingers from toothy fish with Mustad's Pistol Grip Hook Remover. The non-slip grip and ergonomic design make removing hooks safe and controlled. 11.5" Design Aluminum Tube Stainless Steel Hook Non-Slip Handle

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and razor-sharp teeth from king mackerel and other...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...