Flash Sale

Nomad Design Lure Roll – Bag and Roll in OneThe Nomad Design Lure Roll is built to keep your big game lures rigged, organized, and ready to go. Perfect for DTX 220 minnows, Madmacs, poppers, and stickbaits, this waterproof wash-down bag makes...

The Yo-Zuri Hydro Monster Shot (S) in 140mm (5-1/2”) is a powerhouse lure built for anglers chasing the largest, hardest-hitting saltwater predators. Its elongated, aerodynamic body is designed for ultimate casting distance, slicing through strong...

The Yo-Zuri Hydro Monster Shot (S) in 125mm (5”) is the heavy hitter of the series—designed for anglers targeting big-game saltwater predators that demand power and distance. Its slim, aerodynamic body cuts through wind for exceptional...

The Yo-Zuri Hydro Monster Shot (S) in 110mm (4-3/8”) is built to cast farther, sink faster, and handle the biggest predators in the sea. Its long, streamlined body delivers unmatched aerodynamics, cutting through wind for extreme casting distance...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 95mm (3-3/4”) Built for distance, strength, and versatility, the Yo-Zuri Hydro Monster Shot (S) in 95mm (3-3/4”) is the ultimate sinking stick bait for targeting aggressive saltwater...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 80mm (3-1/8”) Engineered for long-range performance and saltwater toughness, the Yo-Zuri Hydro Monster Shot (S) is a compact yet powerful 80mm sinking stick bait designed to reach distant...

Millennial Bait 3.5 Spinner Blade – 2 PackAdd flash and vibration to your setup with the Millennial Bait 3.5 Spinner Blades. Perfect for customizing your favorite lures or rigs, these blades deliver proven attraction to salmon, steelhead, and other...

Made with an easy-to-see white coloration to improve visual bite detection, the Yo-Zuri Superbraid 9 Dark Green Line is manufactured with an advanced Core Integration Process (CIP) to be rounder, more resilient, and more resistant to fraying...

Made with an easy-to-see white coloration to improve visual bite detection, the Yo-Zuri Superbraid 9 White Line is manufactured with an advanced Core Integration Process (CIP) to be rounder, more resilient, and more resistant to fraying due to...

The Yo-Zuri Pro Jerkbait 110 Mid (SF) is a premium slow-floating jerkbait engineered for mid-depth bass fishing. With a length of 110mm (approximately 4-3/8 inches) and weighing 1/2 oz, it is optimized to reach depths between 5 to 7 feet. Key...

The Yo-Zuri Pro Series Jerkbait 110 (SF) is a slow-floating jerkbait built for precision and realism. Measuring 110mm (4-3/8”) and weighing ½ oz, it’s tuned to reach the 5–7 ft range, making it a versatile option for targeting...

The Pro Shad (SF) 75mm is a compact, versatile shad-style bait designed to trigger reaction strikes in both clear and stained water. Measuring 3 inches (75mm), this finesse-sized lure is ideal for imitating small forage while still drawing big bites...