Ice Fishing

A modern twist on a classic swimbait, the Keitech Swing Bait has earned its place in the tackle boxes of anglers targeting finicky fish, especially in Japan's clear, highland lakes. Known for its subtle vibrations and lifelike movement,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with strength, durability, and smoothness to enhance performance on the water. But Mastiff's benefits aren't...

Designed specifically for leader and top shot applications. FC Leader uses Sunline's new E3 raw material that makes the perfect balance of tensile, and knot strength combined with stretch for optimum leader performance. Features Sunline's TRP...

P-Line Fluorocarbon is extruded from the highest quality Japanese fluorocarbon crystals, ensuring the best knot and breaking strength available in a soft fluorocarbon line. As the educated angler knows,fluorocarbon has a refractive...

1/32 Ounce Shad Jigs. 4 per package Available Colors: Hot Pink, Flame, Chartreuse   Features 1/32 Gold VMC Hooks

PROFESSIONAL GRADE BAIT OILS & LIQUIDS - 2oz & 8oz Several years ago Pro-Cure started a bait scent revolution with the introduction of UV Enhancement to all of our Bait Oils, Super Gels and Bait Sauces. For those anglers who've used our UV...

Fish-Field Mini Grub Kit - @ UV GLOW EYES GLITTER ULTRA SHARP HOOKS 6pc Jig Heads 24pc Grubs Color: Hot Pink/Chartreuse Jig Head - 1/32oz Grub - 1" Perfect for trout, perch, crappie, shad and other species!

Super Gel has gotten more effective with the addition of UV enhancement. It's like attaching a lit light bulb to your lure or bait. The visibility brings fish in to investigate, and the scent gets them to feed. There is no other product on the market...

Daiwa J-Fluoro Fluorocarbon Leader Clear with Parrallel Spooling band -  Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials available. With its impeccable...