Big Game Lures

Engineered for speed, stability, and durability, the Rapala Sarda 22 is built to perform in demanding saltwater environments. Its stainless-steel, one-piece construction delivers unmatched strength, while the reinforced body and internal rib design give...

The Williamson Exciter Bird creates irresistible surface commotion that draws fish from a distance. Designed to splash and flutter across the water, it adds life and action to your trolling spread. Versatile and effective, it can be rigged in...

Built for high-speed trolling and offshore durability, the Rapala X-Rap® Magnum® Xtreme delivers unmatched performance for saltwater predators. Key Features: Extreme Speed Performance: Runs true at speeds over 15 knots, allowing you to cover...

Built for power and distance, the Rapala X-Rap® Magnum® Stick 17 is a heavy-duty lure made to handle the most aggressive saltwater predators. Weighted for long, accurate casts, this lure swims in wide, sweeping S-curves when retrieved, mimicking...

Designed for precision jigging, the Saltiga FK Metal Jig is compact, dense, and built for speed. Its streamlined profile allows it to sink rapidly, keeping the jig perfectly vertical beneath the boat—exactly where you need it for the best...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The Rapala Sarda 18 is built to provoke the meanest saltwater predators—and dares them to strike. Its aggressive, bite-triggering action is engineered to draw reaction bites from the largest pelagic monsters, making it a deadly addition to any...