Big Game Lures

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet,...

Mimics a vulnerable Shrimp exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slowly to generate a thumping pulse. The body is made from ABS plastic and is buoyant. Inside the body cavity is...

The new Sardine Swimbait will be a must for every saltwater angler. The profile is an exact match to use when the Whitebait arrive at their in-shore spawning grounds. The oscillator is dialed to a tight flicker action. Put away the cast net and tie on...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...

The Nomad Design Jig Wallet and Sleeve is purpose built for rigged and ready storage of jigs with hooks attached. The unique Hook Mesh system means you are always rigged and ready for action. No more messing around with having to attach hooks to your...

The unique shape and original design of the RIDGEBACK JIG creates an exciting new jig action. It can be worked as a slow pitch jig with a flick of the rod tip or worked fast as a high-speed jig. The unique angled head design creates an...

The Streaker is designed to be worked faster. The longer and slimmer profile sinks faster, making it ideal for deeper water or areas of increased water movement. Deadly on kingfish, tuna and other mid-water dwelling predators the Streaker has an...

The Pat. Pending SLIPSTREAM 280 Flying Fish is a revolutionary heavy-duty Hybrid lure that has been designed to perfectly mimic a flying fish in both appearance and action in the water. It is extremely versatile and can be trolled or...

The Nomad Slidekick is an updated version of the classic Surface Iron design. The shape and internal weights have been placed to get maximum action and that all important random “sidekick” action that drives the fish crazy. The materials...