Muskie Lures

The perfect way to add some flash and vibration to your favorite ElaZtech® plastics, these tail spinners are equipped with a stainless wire keeper with molded plastic barbs to hold fast along with a ball bearing swivel to keep that blade spinning on...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this...

One of the most common forages in Northern and Canadian waters, the Yellow Perch Swimbait is going to be a hit with Bass and Walleye anglers. With a tight wiggle and medium-slow sink speed, it is ideally fished over weed tops and around structure...

Sunfish represent one of the most prolific forage species found in nearly all waterways throughout the USA and Canada; from lakes and rivers to ponds and reservoirs. Fish this lure anywhere Bluegills and Pumpkinseed live; around docks, though grass and...

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast...

The new Sardine Swimbait will be a must for every saltwater angler. The profile is an exact match to use when the Whitebait arrive at their in-shore spawning grounds. The oscillator is dialed to a tight flicker action. Put away the cast net and tie on...

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

The Pompadour is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful and...

The Pompadour Jr. is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Fish-Field Diamond Blade Spinner Blades - UV Enhanced  FISH-FIELD Diamond Blade spinners take the proven technique of spinner fishing to the highest level. In clear or dingy water, salmon can't resist the diamond like flash of these high tech...