Muskie Lures

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

The Pompadour is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful and...

The Pompadour Jr. is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Fish-Field Diamond Blade Spinner Blades - UV Enhanced  FISH-FIELD Diamond Blade spinners take the proven technique of spinner fishing to the highest level. In clear or dingy water, salmon can't resist the diamond like flash of these high tech...

Fish-Field Clevis - Lure Building - @ Finish - Silver & Gold Small - 25pc / Bag, Blade Size: #2.0 - #5 Medium - 25pc / Bag, Blade Size: #3.5 - #6 Large - 20pc / Bag, Blade Size: #4.5 - #7 XL - 10pc / Bag, Blade Size: #5 - #8

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...

Fish-Field Pacific Chovy Heads closely resemble pacific anchovies allowing you to match the hatch perfectly. Specially designed for casting and jigging for tuna, bottom fish and other ocean species. The versatile DOUBLE RINGS and BAIT KEEPER system...