Hard Plastic Lures

The Williamson Exciter Bird creates irresistible surface commotion that draws fish from a distance. Designed to splash and flutter across the water, it adds life and action to your trolling spread. Versatile and effective, it can be rigged in...

Built for high-speed trolling and offshore durability, the Rapala X-Rap® Magnum® Xtreme delivers unmatched performance for saltwater predators. Key Features: Extreme Speed Performance: Runs true at speeds over 15 knots, allowing you to cover...

Built for power and distance, the Rapala X-Rap® Magnum® Stick 17 is a heavy-duty lure made to handle the most aggressive saltwater predators. Weighted for long, accurate casts, this lure swims in wide, sweeping S-curves when retrieved, mimicking...

The Yo-Zuri Hydro Monster Shot (S) in 140mm (5-1/2”) is a powerhouse lure built for anglers chasing the largest, hardest-hitting saltwater predators. Its elongated, aerodynamic body is designed for ultimate casting distance, slicing through strong...

The Yo-Zuri Hydro Monster Shot (S) in 125mm (5”) is the heavy hitter of the series—designed for anglers targeting big-game saltwater predators that demand power and distance. Its slim, aerodynamic body cuts through wind for exceptional...

The Yo-Zuri Hydro Monster Shot (S) in 110mm (4-3/8”) is built to cast farther, sink faster, and handle the biggest predators in the sea. Its long, streamlined body delivers unmatched aerodynamics, cutting through wind for extreme casting distance...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 95mm (3-3/4”) Built for distance, strength, and versatility, the Yo-Zuri Hydro Monster Shot (S) in 95mm (3-3/4”) is the ultimate sinking stick bait for targeting aggressive saltwater...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 80mm (3-1/8”) Engineered for long-range performance and saltwater toughness, the Yo-Zuri Hydro Monster Shot (S) is a compact yet powerful 80mm sinking stick bait designed to reach distant...

The Yo-Zuri Pro Jerkbait 110 Mid (SF) is a premium slow-floating jerkbait engineered for mid-depth bass fishing. With a length of 110mm (approximately 4-3/8 inches) and weighing 1/2 oz, it is optimized to reach depths between 5 to 7 feet. Key...

The Yo-Zuri Pro Series Jerkbait 110 (SF) is a slow-floating jerkbait built for precision and realism. Measuring 110mm (4-3/8”) and weighing ½ oz, it’s tuned to reach the 5–7 ft range, making it a versatile option for targeting...

The Pro Shad (SF) 75mm is a compact, versatile shad-style bait designed to trigger reaction strikes in both clear and stained water. Measuring 3 inches (75mm), this finesse-sized lure is ideal for imitating small forage while still drawing big bites...

The Yo-Zuri Pro Series Shad (SF) 60mm 2-3/8" is built for serious anglers who demand performance and reliability. Featuring Yo-Zuri’s durable triple-coated hologram and matte finishes, paired with premium black nickel hooks, this crankbait delivers...