Hard Plastic Lures

WAKE MAGIC - A bite-triggering details evoke aggressive top-water strikes. Developed in collaboration with Lake Biwa’s professional guide, Shinji Sato, the Evergreen Wake Magic is crafted to draw...

CountDown® Magnum® Elite Built upon the leg

The Saltiga Frother is a big game popper designed to catch the most powerful predators of the seas and oceans. Part of the prestigious Saltiga line, this lure was developed to offer stability,...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...

By perfectly imitating a crippled anchovy, herring, candlefish, or sand lance, it delivers the effortless, erratic rolling action of an injured baitfish that salmon instinctively target. Brilliant UV...

Yo-Zuri Mag Pencil Floating 165mm 6 - 1/2" Lures The Yo-Zuri Mag Pencil Floating Lures are designed with serious distance casting in mind, giving anglers the ability to reach far-off feeding zones...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from balsa wood combined with carefully...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Get ready to add a deadly new weapon to your tackle box - the ultimate hybrid pencil-popper style bait. Designed for anglers who live for the heart-pounding, adrenaline-fueled thrill of topwater...