Hard Plastic Lures

Yo-Zuri Mag Pencil Floating 165mm 6 - 1/2" Lures The Yo-Zuri Mag Pencil Floating Lures are designed with serious distance casting in mind, giving anglers the ability to reach far-off feeding zones with ease. Thanks to Yo-Zuri’s advanced Magnetic...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless Crankbait features a finely...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP Minnow...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying Bessie date back as far as the 1700s and continue still to...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined...

Get ready to add a deadly new weapon to your tackle box - the ultimate hybrid pencil-popper style bait. Designed for anglers who live for the heart-pounding, adrenaline-fueled thrill of topwater predation. The Salt Pencil 110F introduces anglers to more...

When the water gets skinny or the bait fish get small, it's time to call in the Switch Hitter. Purpose built with durable ABS plastic to target saltwater gamefish over grass flats, coral reefs, oyster bars, river mouths, and many other skinny water...

Introducing the big brother of the FASHAD family, the FASHAD 100S. This unique saltwater sinking hardbait features Daiwa's vibrant Lazer Impact design and a variety of retrieve-actions.Laser Impact design delivers anglers the ultimate visual drawing...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collaboratively brought to life by Daiwa pro angler Ryota Segawa and Daiwa's premier design team, the Saltiga...

Engineered for speed, stability, and durability, the Rapala Sarda 22 is built to perform in demanding saltwater environments. Its stainless-steel, one-piece construction delivers unmatched strength, while the reinforced body and internal rib design give...

The Williamson Exciter Bird creates irresistible surface commotion that draws fish from a distance. Designed to splash and flutter across the water, it adds life and action to your trolling spread. Versatile and effective, it can be rigged in...