Hard Plastic Lures

Designed to deliver smooth and stable S-shaped swimming action with each turn of the reel handle, the Yo-Zuri Pro Series Joint Bait can be fished at a wide range of retrieve speeds from slow-rolling...

The Next generation Madscad Autotune Sub Surface Casting Stickbait takes everything anglers loved about the original Madscad and sharpens it for modern casting applications. By integrating Nomad’s...

A new larger twitch/glide style bait for the Yo-Zuri line-up, the Hydro Twitchbait.  At 7-1/2 inches and 4-1/2 oz and with its deep body, this lure has the profile needed to attract big gamefish...

Product Details The Pro-Troll E-Plug Scent Dispenser - Unrigged - 2pk is essential for anglers seeking to maximize their trolling setup with effective scent dispersion. This dispenser features a...

WAKE MAGIC - A bite-triggering details evoke aggressive top-water strikes. Developed in collaboration with Lake Biwa’s professional guide, Shinji Sato, the Evergreen Wake Magic is crafted to draw...

CountDown® Magnum® Elite Built upon the leg

The Saltiga Frother is a big game popper designed to catch the most powerful predators of the seas and oceans. Part of the prestigious Saltiga line, this lure was developed to offer stability,...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...

By perfectly imitating a crippled anchovy, herring, candlefish, or sand lance, it delivers the effortless, erratic rolling action of an injured baitfish that salmon instinctively target. Brilliant UV...

Yo-Zuri Mag Pencil Floating 165mm 6 - 1/2" Lures The Yo-Zuri Mag Pencil Floating Lures are designed with serious distance casting in mind, giving anglers the ability to reach far-off feeding zones...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs...