Hard Plastic Lures

Designed with two body segments connected with a strong double joint, the Shimano Gravitator 220 SS Glidebait features the unique Action Modifying Insert near the body joint that gives the bait a wide gliding action when inserted and a tighter...

YAKIMA BAIT CUT PLUG™ Save the Herring, use Yakima Bait Cut Plug Lure! Imitating live baitfish has never been easier! This lure Is designed to mimic a tight spinning cut plug herring or other cut baits with wounded roll action. It has the correct...

The Shimano Zumverno 115SP MR is a standout addition to Shimano's freshwater lure lineup, incorporating advanced lure technologies designed to enhance fishing success. Powered by Shimano’s BOOST CONCEPT, it builds on the success of the Zumverno...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of...

The new Yo-Zuri 3DB Pencil Popper 110 is a sleek topwater walking bait. It has three black nickel treble hooks with a mylar tail on rear treble. An extremely easy bait to walk, it can turn 180 degrees without moving forward in the water. The cupped mouth...

The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...

The Yo-Zuri Floating Magnum Minnow Jr. 105mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and slow retrieved, but can also be twitched and paused...