Hard Plastic Lures

The ultimate offshore trolling bait. Super High Speed Trolling from 5kn - 15kn troll speed with no weight. Features Pat. Pending Autotune System, full internal Metal Matrix Plate System and is foam filled for super strength. Swims at 4-15ft depending...

The ultimate offshore trolling bait. Super High Speed Trolling from 5kn - 20kn troll speed with no weight. Features Pat. Pending Autotune System, full internal Metal Matrix Plate System and is foam filled for super strength. Swims at 4-12ft depending...

A slow sinking twitchbait/stickbait at 3/4oz, this bait is ideal for casting at Striped Bass, Redfish, Snook, Tarpon, Jacks, Roosterfish and many others. One of the most versatile baits you will ever buy, the Madscad 95 should be a staple in the...

Sinking twitchbait/stickbait at 1.5oz, this bait is ideal for casting at Striped Bass, Yellowtail, Kingfish, Redfish, Snook, Tarpon, Cubera Snapper, Roosterfish and many more. One of the most versatile baits you will ever buy, the 115 should be a...

The SP-Orca FB comes equipped with Shimano's revolutionary Flash Boost technology. The Flash Boost technology suspends foil on small springs inside of the lures body. This allows the lure to constantly emit an attractive flash, even on the pause. The...

Increase your strikes with a Wobbler using the Simon® Wobbler Backpack. Stabilize and slow the action of your Simon Wobbler to get it to swim perfectly without tuning, including heavier flows. Utilize the Backpack Scent Chamber to add fresh bait...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet,...

Yakima Bait Hawg Nose Flatfish Worden's Hawg Nose Flatfish dives 10 to 15 feet-up to 20 feet under ideal conditions. Heavy duty stainless steel hook hangers. Sdie grooves hold bait wrap thread. Screw eye pull-point. Strike producing-"Skip-beat" action...

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new...

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip design allows the Mag Lip to dive up to 18 feet without the addition of weights or divers while still allowing it to swim at...

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. The 3.5...