Hard Plastic Lures

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 95mm (3-3/4”) Built for distance, strength, and versatility, the Yo-Zuri Hydro Monster Shot (S) in 95mm (3-3/4”)

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 80mm (3-1/8”) Engineered for long-range performance and saltwater toughness, the Yo-Zuri Hydro Monster Shot (S) is a compact yet powerful

The Yo-Zuri Pro Jerkbait 110 Mid (SF) is a premium slow-floating jerkbait engineered for mid-depth bass fishing. With a length of 110mm (approximately 4-3/8 inches) and weighing 1/2 oz, it is...

The Yo-Zuri Pro Series Jerkbait 110 (SF) is a slow-floating jerkbait built for precision and realism. Measuring 110mm (4-3/8”) and weighing ½ oz, it’s tuned to reach the 5–7 ft range, making it a...

The Pro Shad (SF) 75mm is a compact, versatile shad-style bait designed to trigger reaction strikes in both clear and stained water. Measuring 3 inches (75mm), this finesse-sized lure is ideal for...

The Yo-Zuri Pro Series Shad (SF) 60mm 2-3/8" is built for serious anglers who demand performance and reliability. Featuring Yo-Zuri’s durable triple-coated hologram and matte finishes, paired with...

The Yo-Zuri Hydro Monster Shot (S) is a compact, heavy-weight lure designed for long-distance casting and unmatched versatility. Measuring 65mm and built with a slim, aerodynamic body, it cuts...

Mimicking the fleeing action of a wounded baitfish while delivering massive amounts of scent to a target depth puts this lure on a level that can’t be matched.. The oversized bait chamber is easy to...

When salmon and steelhead shy away from larger presentations, Brad’s Super Bait Skinny Mini delivers a smaller profile with the same big-water results. This compact, scent-dispersing lure pairs with...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...