Hard Plastic Lures

Mimicking the fleeing action of a wounded baitfish while delivering massive amounts of scent to a target depth puts this lure on a level that can’t be matched.. The oversized bait chamber is easy to clean and built to pack more of your favorite...

When salmon and steelhead shy away from larger presentations, Brad’s Super Bait Skinny Mini delivers a smaller profile with the same big-water results. This compact, scent-dispersing lure pairs with trolling rigs and features an innovative...

The Yo-Zuri Snap Beans (S) 25mm 1" are the perfect bait for both novice and experienced anglers alike. Designed for exceptional performance, these small but mighty lures deliver an enticing action that attracts a wide range of fish species...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The Rapala Sarda 18 is built to provoke the meanest saltwater predators—and dares them to strike. Its aggressive, bite-triggering action is engineered to draw reaction bites from the largest pelagic monsters, making it a deadly addition to any...

YAKIMA BAIT CUT PLUG™ Save the Herring, use Yakima Bait Cut Plug Lure! Imitating live baitfish has never been easier! This lure Is designed to mimic a tight spinning cut plug herring or other cut baits with wounded roll action. It has the correct...

The Shimano Zumverno 115SP MR is a standout addition to Shimano's freshwater lure lineup, incorporating advanced lure technologies designed to enhance fishing success. Powered by Shimano’s BOOST CONCEPT, it builds on the success of the Zumverno...