Hard Plastic Lures

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

The Pompadour is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful and...

The Pompadour Jr. is an ultra-noisy topwater lure that will give you a thrilling experience when fishing topwater. Cast out and crawl the lure towards you. With a slow or fast retrieve, it will draw out big bass to bite. Be ready to experience powerful...

The Jackall MC 60 MR is a compact, fat body crankbait that produces a fast wobble and rolling action similar to hand-carved wooden baits. The lure also features a fixed weight system to give it a low center of gravity for increased performance...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

Emulating the action of hand-carved wooden baits, the new Jackall MC 60 SR is sure to entice bites while covering the target-rich upper portion of the water column. With a fast wobble and rolling action that dives to depths of 2 to 4 feet, engineers...

The Jackall I-Prop 75S was created to fish multiple depths, from below the surface to targeting bass in the mid-column depths. The horizontal position of the lure gives it a realistic appearance, while the perfectly placed props keep the lure stable...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

Although the TN Disc Knocker looks similar to the original TN and comes equipped with most of the same features, it is much different internally. The TN Disc Knocker features a thin metal disc fixed to the inside of the lure that will emit an enticing...

Although the TN Disc Knocker looks similar to the original TN and comes equipped with most of the same features, it is much different internally. The TN Disc Knocker features a thin metal disc fixed to the inside of the lure that will emit an enticing...