Hard Plastic Lures

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving bill and quick, wide and aggressive action, the Hot...

Fish-Field Dancing Minnow Flies are hand-tied with flourescent bucktail and have UV & glow material on their super sharp hooks. The bucktail and artificial material combine for the best swim action, durability and attraction. Their 3D lifelike eyes...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...

These are buoyant egg imitations that can be fished by themselves, in conjunction with bait, as buoyant beads for trolling harnesses and spinners, or as a strike indicator while fly fishing. Features: 6 per pack Floats Hook/Bait Off Bottom Strike...

The Jackall PikuPiku 78 are a new concept in topwater fishing. Featuring a unique curved body, they draw bass with a light twitch of the rod creating ripples on the surface. Give the lure a few light twitches and they will move left or right. Twitch...

Lighted Simon 3.0 Spin Dawgs will change the way you salmon fish forever. Trolled behind a 360 Flasher, the Simon Spin Dawg comes alive with a darting, rolling, crippled baitfish action that triggers a fishes predatory instinct to strike.  After...

Dating back to the days of Luhr Jenson, there has been a race to design a better more productive cut plug herring lure.  We have done just that! Introducing the Lighted Simon 3.0 Cut Plug with two rigging options, faster spin rates, a scent...

Winner of a coveted ICAST “Product of the Year” these 1" light sticks are amazingly bright and last for 8-20 hours. Each package comes with 2 micro light sticks. 2 Per Package   Features 1" Light Sticks Last 8 to 20 Hours   Prop...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...