Hard Plastic Lures

Designed to offer big action in a small bait. Size 3, body length 1-1/2'', dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs out of cover when paused. Small in size, but weighted to cast like baits 2-3 times...

Features: Fully sealed LED Lights Up to 900 feet of depth Long battery life, up to 240 hours Water active Increase fish bite dramatically Color: White, Blue, Green, Red, Yellow Great for Halibut, Ling Cod and other species

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...

An amazing casting and trolling bait. Cast it at Tuna, Striped Bass, Grouper or Yellowtail all day. Slow trolled at even 2mph behind a kayak or at up to 6-8kn for kingfish and yellowtail the Madscad 150 is a deadly Trolled Lure. Weighing 2.75oz and...

DTX 120 Minnow 1.25oz dives to 28ft. Full wire construction. Can be cast or trolled. Autotune system fitted to ensure perfect straight and deep trolling. Ideal to troll offshore or in freshwater from 1kn-6kn. Dives super deep at slow speeds. Comes...

Yo-Zuri 3DB FLAT CRANK (F) 70mm 2-3/4"- Yo-Zuri 3DB Flat Crank. The wobbling-rolling action of the crankbait hunt fish everywhere in the water column, from shallow to deep. Their large flat body and coffin-lip design help you crank and bump over...

Brad’s KillerFish are available in sizes KF14, KF15, and KF16. We have not tried to re-create the wheel, only improve on it. The new Brad's KillerFish baits have been rolled out with Big Kings in mind. They have a tremendous salmon-agitating...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish small and large alike. Their aggressive action forces a...