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Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically accurate detail, realistic color patterns,...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a...

Emitting loud splashing acoustics and a consistent pop with every twitch of the rod, the LIVETARGET Hollow Body Series Popping Frog utilizes a magnified cupped face to create a unique popping action and splash. Built with a streamlined and...

Daiwa Saltiga Slow Jigging SeriesUnlock next-level slow-pitch jigging with Daiwa’s flagship series, built to dominate the depths with precision and power. SVF Nanoplus Rod Blank – Minimal resin binder for unmatched balance, sensitivity, and...

Shimano engineers designed Antares 100 B to deliver exceptional casting performance and smoothness, setting a new standard within the Shimano baitcasting reel lineup. The series features innovative braking and line management technologies unique to this...

Operating outside the boundaries of the established tournament bass scene, technical swimbait anglers embrace a "culture of one" approach in their pursuit, focused on securing the largest fish in the system using one dedicated tactic to do it. This...

Engineered for performance and built to last, the Shimano Compre Trolling D series delivers the ideal blend of classic action and modern construction for trolling anglers. Designed with input from experienced Great Lakes anglers, these rods are...

In fishing and in life, we all feel just a little better when everything is in its place. So check out Plano's Six-Compartment Tackle Organizer. Perfect for storing smaller tackle items, it features six fixed compartments and a super-strong latching...

The Shimano Ocea Stinger Butterfly Sardine Waver is a specialized jig designed for slow-pitch jigging enthusiasts targeting both pelagic and bottom-dwelling fish species. Its innovative design incorporates a boat-like keel at the rear, enabling three...

The Ross RX fly rod is part of Ross Reels' premium lineup, designed for anglers who demand precision, versatility, and durability. Whether you're casting on serene trout streams, chasing bass on a local lake, or tackling saltwater species, the RX series...