Inshore Lures

Expanding the lineup of Eye Strike jigs with a small yet powerful design, the Z-Man Trout Eye X Jig Head is perfect for pairing with your favorite spinning rod and Z-Man Elaztech trailers to target highly pressured fish. Backed by a Mustad 2x...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or clear-water conditions. The body shape and molded...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast and beyond. Its anatomically correct antennae, swimming...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Get ready to add a deadly new weapon to your tackle box - the ultimate hybrid pencil-popper style bait. Designed for anglers who live for the heart-pounding, adrenaline-fueled thrill of topwater predation. The Salt Pencil 110F introduces anglers to more...

When the water gets skinny or the bait fish get small, it's time to call in the Switch Hitter. Purpose built with durable ABS plastic to target saltwater gamefish over grass flats, coral reefs, oyster bars, river mouths, and many other skinny water...

Introducing the big brother of the FASHAD family, the FASHAD 100S. This unique saltwater sinking hardbait features Daiwa's vibrant Lazer Impact design and a variety of retrieve-actions.Laser Impact design delivers anglers the ultimate visual drawing...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collaboratively brought to life by Daiwa pro angler Ryota Segawa and Daiwa's premier design team, the Saltiga...

Engineered for speed, stability, and durability, the Rapala Sarda 22 is built to perform in demanding saltwater environments. Its stainless-steel, one-piece construction delivers unmatched strength, while the reinforced body and internal rib design give...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...