Lures

Simon Sockeye Dodgers are the highest quality, brightest flashing , most fish-catching dodgers anywhere. With a few tweaks to an existing 8" Les Davis design, the Simon Sockeye 8" Dodger is the last...

Simon Micro Tubing Simon Micro Tubing is the only fluorescent and UV-enhanced tubing specifically engineered for hard baits. Precision cut to the ideal length, these micro tubes are designed to fit...

By perfectly imitating a crippled anchovy, herring, candlefish, or sand lance, it delivers the effortless, erratic rolling action of an injured baitfish that salmon instinctively target. Brilliant UV...

Yo-Zuri Mag Pencil Floating 165mm 6 - 1/2" Lures The Yo-Zuri Mag Pencil Floating Lures are designed with serious distance casting in mind, giving anglers the ability to reach far-off feeding zones...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs...

Designed to be your new secret weapon for live sonar fishing around structure, the BKK Armor Point Permalock Tungsten Nail Keeper creates a horizontal presentation that gives your favorite soft baits...

Catch More Fish with the Power of Bio-Electricity: The Pro-Troll EChip Kits Ever wonder why predatory fish can strike your lure in pitch-black water or thick weeds? They are tracking the tiny...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing science-based...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series...

Featuring Berkley's exclusive PowerBait MaxScent fo