Lures

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP Minnow...

Designed to be your new secret weapon for live sonar fishing around structure, the BKK Armor Point Permalock Tungsten Nail Keeper creates a horizontal presentation that gives your favorite soft baits a stealthy and natural glide through the...

Catch More Fish with the Power of Bio-Electricity: The Pro-Troll EChip Kits Ever wonder why predatory fish can strike your lure in pitch-black water or thick weeds? They are tracking the tiny electrical discharges emitted by living baitfish. The...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most productive soft-plastic minnows you can tie on...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing science-based research, development, and taste testing by the...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series of finesse worms yet. Berkley strategically...

Featuring Berkley's exclusive PowerBait MaxScent formula, the Berkley PowerBait MaxScent Moeba Creature Bait utilizes its proven fish attractant combined with tournament bass fishing's fastest-growing urchin profile to ignite bites from...

The Yakima Bait Stuffer Bait Cleaning Kit is specifically packaged to simplify maintenance of your scent-chamber trolling lures, including the SpinFish and Cut Plug lines. What's Included 1 Bait Picker: A specialized tool designed to easily pick out...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying Bessie date back as far as the 1700s and continue still to...

VIP Outdoors Twinkle Tensile (2.5") | 6-Pack Elevate your trolling game with the Twinkle Tensile, the secret weapon for anglers who know that visibility is the difference between a strike and a "near miss." Specifically engineered for Kokanee, Trout, and...

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll, creating flash that closely mirrors the motion of real forage...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like a minnow, or let it sit motionless in the rod...