Lures

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

  The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering...

The Shimano Zumverno 115SP MR is a standout addition to Shimano's freshwater lure lineup, incorporating advanced lure technologies designed to enhance fishing success. Powered by Shimano’s BOOST CONCEPT, it builds on the success of the Zumverno...

Developed specifically for jigging applications, BKK Solid Core Assist Cord is made of high density, super strong fibres that are chemically treated to resist UV light and eliminate water ingress, at the same time maintaining the necessary softness. Prop...

Elevate your fishing game with our premium Matte Finished Hard Beads, designed for durability, performance, and a subtle, natural presentation. These high-quality, impact-resistant beads are specifically crafted for anglers targeting steelhead in a...

Maximize your chances of landing trophy salmon and steelhead with our Round Candy Hard Beads, expertly designed to mimic the look and feel of natural fish eggs. These high-quality, colorful beads are engineered to grab attention and trigger strikes,...

Elevate your salmon and steelhead fishing with our Pearl Finished Hard Beads—the ultimate tool for anglers seeking a natural, yet visually enticing presentation. Crafted with precision and designed for durability, these beads feature a lustrous...

Unlock the potential for more bites with our Faceted Pumpkin-Shaped Salmon & Steelhead Fishing Hard Beads. Crafted for anglers who demand both style and performance, these beads feature a unique pumpkin shape and faceted design that create subtle,...

Product Details WFO bead "Blue Haze". An electric blue transparent "soft" egg casing with "soft" hot pink embryo. As the bead rotates, a 180 degree view gives on a "purple" bead. Magic! It gives fish multiple color images (pink, blue, purple) enticing...