Lures

The Yo-Zuri Floating Magnum Minnow Jr. 105mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and slow retrieved, but can also be twitched and paused...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...

Delivering heart-stopping blow-ups that will put bigger bass in your livewell, the Yo-Zuri 3DB Series Pencil Popper 135mm generates incredible action and a knocking sound that beckons bass to the surface. Featuring a long body with a bulbous tail end,...

The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil is an exceptional choice for fishing grass flats, oyster bars or back bays...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure. The unique...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure. The unique...

The Mag Darter Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure. The unique...

The Brad's Wee Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wee Wigglers feature a wide range of quality...

The Brad's Lil Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Lil Wigglers feature a wide range of quality...

This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the water, which makes it incredibly easy to "walk-the-dog". This allows anglers to use different retrieves and...