Lures

Simon Sockeye Dodgers are the highest quality, brightest flashing , most fish-catching dodgers anywhere. With a few tweaks to an existing 8" Les Davis design, the Simon Sockeye 8" Dodger is the last one you will ever need. A wide swinging action at even...

Simon Micro Tubing Simon Micro Tubing is the only fluorescent and UV-enhanced tubing specifically engineered for hard baits. Precision cut to the ideal length, these micro tubes are designed to fit virtually any cut plug, Simon Spin Bait, Yakima...

By perfectly imitating a crippled anchovy, herring, candlefish, or sand lance, it delivers the effortless, erratic rolling action of an injured baitfish that salmon instinctively target. Brilliant UV colors, fluorescent finishes, oversized 3D eyes,...

Yo-Zuri Mag Pencil Floating 165mm 6 - 1/2" Lures The Yo-Zuri Mag Pencil Floating Lures are designed with serious distance casting in mind, giving anglers the ability to reach far-off feeding zones with ease. Thanks to Yo-Zuri’s advanced Magnetic...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless Crankbait features a finely...

Trophy Striper anglers have been asking for a beefed-up version of the famous SP Minnow for too long and now it’s here.  The new SP Minnow LC 150F HD sports the features every big fish lure needs.   This upgraded version of the SP Minnow...

Designed to be your new secret weapon for live sonar fishing around structure, the BKK Armor Point Permalock Tungsten Nail Keeper creates a horizontal presentation that gives your favorite soft baits a stealthy and natural glide through the...

Catch More Fish with the Power of Bio-Electricity: The Pro-Troll EChip Kits Ever wonder why predatory fish can strike your lure in pitch-black water or thick weeds? They are tracking the tiny electrical discharges emitted by living baitfish. The...

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most productive soft-plastic minnows you can tie on...

The advanced Berkley Lab Series Flat Worm is precisely poured in small batches using special layers that make this ultra-popular finesse bait more effective than ever. Utilizing science-based research, development, and taste testing by the...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series of finesse worms yet. Berkley strategically...

Featuring Berkley's exclusive PowerBait MaxScent formula, the Berkley PowerBait MaxScent Moeba Creature Bait utilizes its proven fish attractant combined with tournament bass fishing's fastest-growing urchin profile to ignite bites from...