Lures

Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or walk the dog technique, both work well. Yo-Zuri 3DB...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano designed the SHIMMERFALL to sink fast and be easy for anglers to work. The jig's slender design enables it to quickly cut through the water, making it ideal for jigging in deeper water or fishing in fast drift situations. The SHIMMERFALL's design...

Built to sustain the explosive strikes of offshore and nearshore game fish, the Shimano Bomb Dip 170F FLASH BOOST is a dynamic and easy-to-use topwater lure featuring Shimano’s BOOST CONCEPT lure technologies for heightened performance when chasing...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

FACETED HIGH VIBRATION SPINNER BLADES W/UV OVERCOAT Features: Powerful Strobe-Like Reflection Fish Devour Low Alloy Brass Blade Material Mini Guide Flash Available in Two Sizes 2pc per Pack Does not include spinner Prop 65: WARNING - Cancer and...

VIP Outdoors #3.0 Colorado Spinner Blades Features: 4pc in a Pack Made in USA Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov

VIP Outdoors #3.5 Colorado Spinner Blades Features: 4pc in a Pack Made in USA Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Features: 4pc in a Pack Made in USA Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov