Lures

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The Rapala Sarda 18 is built to provoke the meanest saltwater predators—and dares them to strike. Its aggressive, bite-triggering action is engineered to draw reaction bites from the largest pelagic monsters, making it a deadly addition to any...

The VMC Finesse Tube Jig is designed to pair perfectly with compact soft plastic tube baits. Key features include: Innovative Raised Eye Line Tie: Ensures full penetration through the plastic for seamless rigging and knot tying. 1x Strong...

Designed with two body segments connected with a strong double joint, the Shimano Gravitator 220 SS Glidebait features the unique Action Modifying Insert near the body joint that gives the bait a wide gliding action when inserted and a tighter...

YAKIMA BAIT CUT PLUG™ Save the Herring, use Yakima Bait Cut Plug Lure! Imitating live baitfish has never been easier! This lure Is designed to mimic a tight spinning cut plug herring or other cut baits with wounded roll action. It has the correct...

The Shimano Ocea Stinger Butterfly Sardine Waver is a specialized jig designed for slow-pitch jigging enthusiasts targeting both pelagic and bottom-dwelling fish species. Its innovative design incorporates a boat-like keel at the rear, enabling three...

Mad River Trout Worms – 2 ¼” Size (12-Pack) Mad River Trout Worms in the 2 ¼” size are the ultimate bait for attracting trout. Now available un-scented, these worms are soft, supple, and durable, offering lifelike...