Lures

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping you catch more fish. Crafted with an authentic...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and Gulp! crawlers, this innovative jig delivers a...

The Williamson Exciter Bird creates irresistible surface commotion that draws fish from a distance. Designed to splash and flutter across the water, it adds life and action to your trolling spread. Versatile and effective, it can be rigged in...

Built for high-speed trolling and offshore durability, the Rapala X-Rap® Magnum® Xtreme delivers unmatched performance for saltwater predators. Key Features: Extreme Speed Performance: Runs true at speeds over 15 knots, allowing you to cover...

Built for power and distance, the Rapala X-Rap® Magnum® Stick 17 is a heavy-duty lure made to handle the most aggressive saltwater predators. Weighted for long, accurate casts, this lure swims in wide, sweeping S-curves when retrieved, mimicking...

The Yo-Zuri Hydro Monster Shot (S) in 140mm (5-1/2”) is a powerhouse lure built for anglers chasing the largest, hardest-hitting saltwater predators. Its elongated, aerodynamic body is designed for ultimate casting distance, slicing through strong...

The Yo-Zuri Hydro Monster Shot (S) in 125mm (5”) is the heavy hitter of the series—designed for anglers targeting big-game saltwater predators that demand power and distance. Its slim, aerodynamic body cuts through wind for exceptional...

The Yo-Zuri Hydro Monster Shot (S) in 110mm (4-3/8”) is built to cast farther, sink faster, and handle the biggest predators in the sea. Its long, streamlined body delivers unmatched aerodynamics, cutting through wind for extreme casting distance...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 95mm (3-3/4”) Built for distance, strength, and versatility, the Yo-Zuri Hydro Monster Shot (S) in 95mm (3-3/4”) is the ultimate sinking stick bait for targeting aggressive saltwater...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 80mm (3-1/8”) Engineered for long-range performance and saltwater toughness, the Yo-Zuri Hydro Monster Shot (S) is a compact yet powerful 80mm sinking stick bait designed to reach distant...

Millennial Bait 3.5 Spinner Blade – 2 PackAdd flash and vibration to your setup with the Millennial Bait 3.5 Spinner Blades. Perfect for customizing your favorite lures or rigs, these blades deliver proven attraction to salmon, steelhead, and other...