Lures

Super-versatile 4” creature bait profile is ideal for a variety of applications from Texas-rigging to dragging along the bottom on a wobble head and far outlasts other comparable softbaits, thanks to its 10X Tough ElaZtech® construction. The 4"...

Compact 3” profile, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ultimate Ned Rig bait or finesse jig trailer. Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the...

Combine an 8” ElaZtech® body with our exclusive curved paddle tail design, and you get a supersized swimbait with a seductive wiggle that big water brawlers like tarpon, cobia, musky, bluefish, bull redfish, and barracuda can’t turn...

While these 4” and 7” straight tail worms may look like ordinary bass worms, their buoyant, 10X Tough ElaZtech® construction helps them outfish and outlast the competition and makes them anything but normal! 4" - 10Pcs Per Pack 7" - 8Pcs...

This high-end Micro Finesse jighead sports a chiseled minnow shaped head, lifelike 3D eyes, a compact yet powerful black nickel hook, and hybrid split grip and wire keeper that holds all types of soft plastics securely. Pair with your favorite...

ChatterBait® inventor Ron Davis is back with this bladed jighead featuring a willow leaf shaped blade that creates rapid-fire vibration, making it ideal for burning on the top for schooling fish, yo-yo’ing at depth for bottom dwellers, and just...

Designed for Neko rigging—but ideally suited for shaky head, Texas rig, or Carolina rig applications—this 10X Touch ElaZtech® stickworm is a go-to of our ProZ when conditions call for a little bit of finesse! 6pcs Per Pack This extremely...

An elongated 6” profile, segmented body, and horizontal forked tail accurately mimics elongated preyfish in salt- or freshwater environs and has proven deadly on everything from snook and tarpon to largemouth and stripers! 5pcs Per Pack Designed...

Crappie, panfish, trout, perch, and pond bass beware—these micro 1/16 and 1/8 ounce ChatterBait® heads with matching holographic minnow bodies absolutely slay on ultra-light tackle! Combining a hand-painted, holographic soft plastic minnow body...

Made for finesse swimbait and vertical ‘moping’ applications, the low center of gravity design and channeled StabilTrack™ belly create perfect balance, while oversized realistic 3D ‘fish eyes’ and detailed paint schemes add...

Take our best-selling Finesse ShroomZ™ jighead and add an adjustable, V-shaped, multi-strand weedguard, and you’ve got Ned Rig jighead that excels for light line applications around brush, wood, rock, and other hard cover! A weedless version...

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ideal flipping bait, jig trailer, ChatterBait® trailer, or swimming grub. 4pcs Per Pack Super versatile 3.75” size,...