Lures

When the water gets skinny or the bait fish get small, it's time to call in the Switch Hitter. Purpose built with durable ABS plastic to target saltwater gamefish over grass flats, coral reefs,...

Introducing the big brother of the FASHAD family, the FASHAD 100S. This unique saltwater sinking hardbait features Daiwa's vibrant Lazer Impact design and a variety of retrieve-actions.Laser Impact...

The Saltiga Cuddler is a masterfully crafted lure built to swim true in all conditions and target all varieties of apex saltwater gamefish. Collaboratively brought to life by Daiwa pro angler Ryota...

Engineered for speed, stability, and durability, the Rapala Sarda 22 is built to perform in demanding saltwater environments. Its stainless-steel, one-piece construction delivers unmatched strength,...

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and...

Built for high-speed trolling and offshore durability, the Rapala X-Rap® Magnum® Xtreme delivers unmatched performance for saltwater predators. Key Features:

Built for power and distance, the Rapala X-Rap® Magnum® Stick 17 is a heavy-duty lure made to handle the most aggressive saltwater predators. Weighted for long, accurate casts, this lure swims in...

The Yo-Zuri Hydro Monster Shot (S) in 140mm (5-1/2”) is a powerhouse lure built for anglers chasing the largest, hardest-hitting saltwater predators. Its elongated, aerodynamic body is designed for...