Lures

Designed to closely mimic the natural look and behavior of fish eggs, our Round Egg Salmon & Steelhead Hard Beads are the perfect addition to any angler’s tackle box. These realistic beads feature a lifelike design, engineered to imitate the...

Unlock the power of attraction with our Faceted Egg Salmon & Steelhead Hard Beads—designed to replicate the look and movement of natural salmon and steelhead eggs with stunning precision. These high-quality beads feature a faceted surface that...

Maximize your success on the water with our Transparent Round Steelhead Hard Beads—designed for anglers who want a realistic and subtle presentation that mimics natural fish eggs. These high-performance beads are crafted with precision, offering a...

Enhance your steelhead fishing with our Faceted Transparent Round Steelhead Hard Beads—crafted to provide a natural, yet attention-grabbing presentation that mimics the look of real fish eggs. These beads combine a transparent, clear design with a...

Overview Built using LIVETARGET’s multi-injection process, the LIVETARGET ICT Unrigged Soft Plastic Craw is molded to produce a three-dimensional effect with its clear exterior and multi-color interior. Designed to naturally refract...

The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among LIVETARGET’s new worm profiles. Available in three...

The LIVETARGET ICT Stick Worm delivers finesse and precision for NED rigging, bringing buoyancy and life like action that genuinely set it apart. The worm features a salt-reduced core that slows the sink rate, allowing the worm to descend at a pace that...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of...

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it’s already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of...

The new Yo-Zuri 3DB Pencil Popper 110 is a sleek topwater walking bait. It has three black nickel treble hooks with a mylar tail on rear treble. An extremely easy bait to walk, it can turn 180 degrees without moving forward in the water. The cupped mouth...

The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...