Walleye Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...

Whether it’s offshore game fish like dolphin, tuna, cobia and bonito; or inshore favorites like speckled trout, spanish mackerel, bluefish and barracuda, the Savage Gear Glass Minnow offers the enticing appearance and dependable performance anglers...

The perfect way to add some flash and vibration to your favorite ElaZtech® plastics, these tail spinners are equipped with a stainless wire keeper with molded plastic barbs to hold fast along with a ball bearing swivel to keep that blade spinning on...

Upsized and armed with a heavy duty 5/0 VMC® extra wide gap hook and extra-large 3D eyes, this swinging hook jighead is built to fit larger 5” to 7” ElaZtech® softbaits, offering the same increased bait action and easy weedless...

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech® superplastic...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

Winner of the ICAST 2022 Best of Category award for Terminal Tackle, these ultra-strong, big fish jigheads are built on heavy duty Tri-Forge™ Power Hooks and feature oversized 3D eyes—because Predators Strike the Eye! Built for big, tough...

A New Proposal – Strong FinesseOver 20 years ago, Keitech released a small, skirted finesse jig which gained a rabid following. To this day it’s still one of the most sought after original Keitech baits. These small spiders were the...

In the Mid-1990’s grub fishing exploded on to the bass fishing scene. It was an effective way to target Bass in the middle layer of the water column, a space now ruled by Swimbaits. The Flapper grub fills the need of the angler who enjoys...

The Shimano BT Spin tailspin and its lightweight and unique rear blade design just call you to fish it in so many different ways and situations, you simply can't ignore it once in the tackle box. You can fish the Shimano tailspin lure vertically or...