Walleye Lures

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you...

Expanding the lineup of Eye Strike jigs with a small yet powerful design, the Z-Man Trout Eye X Jig Head is perfect for pairing with your favorite spinning rod and Z-Man Elaztech trailers to target...

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook...

Whether it’s offshore game fish like dolphin, tuna, cobia and bonito; or inshore favorites like speckled trout, spanish mackerel, bluefish and barracuda, the Savage Gear Glass Minnow offers the...