Shimano

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

Designed by surfcasters for surfcasters, the Shimano Bluewave Surf Bag is built to handle the tough conditions surfcasting anglers endure. Constructed with premium materials and designed to safely...

Designed specifically for the jigging enthusiast, the Shimano Butterfly Jig Storage Bag is an efficient way to organize and transport jigs during every trip offshore. The bag features a custom grip...

Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes nine casting and four spinning models with actions encompassing versatility, power, glass...

Designed for serious surf casters, the Ultegra XTD Surf reels provide consistent long-casting performance and Super Slow Oscillation (14000) / Slow Oscillation (5500) for precision line lay. Plus,...

Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any technique within the Bait Finesse System (BFS) realm. The...

The pinnacle of performance, Shimano expanded the BeastMaster lineup of electric reels by redesigning the BeastMaster 9000 with angler-friendly features and battle-tested fishability. The all-new...

Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes nine casting and four spinning models with actions encompassing versatility, power, glass...

The use of CI4+ delivers a substantial weight saving on the compact Ultegra reel body, making rod speed easier to generate when distance casting. To further increase casting performance, the Ultegra...

The pinnacle of the Poison series, the Poison Ultima brings Shimano's JDM offering to the North American market and generously showcases Shimano's most advanced rod technologies. Shimano's flagship...

The benchmark for small 2-speed lever drag performance, the all-new Talica 12IIA and 16IIA raise the bar as Shimano's flagship reel again with ultra-smooth reeling and powerful drag performance to...