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Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes nine casting and four spinning models with actions encompassing versatility, power, glass and finesse. The new Intenza A rods leverage Shimano's...

Do your job. Designed as a bullet proof workhorse for your stable of reels, with everything you need and nothing you don’t—turn off your smart phone, check your knots and get to work.  Designing Centerfire, we drew from the...

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significantly larger than our highest performing reels. The narrow spool prevents line barreling, while the...

The Shimano BT Spin tailspin and its lightweight and unique rear blade design just call you to fish it in so many different ways and situations, you simply can't ignore it once in the tackle box. You can fish the Shimano tailspin lure vertically or...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks...

Features: Waterproof & Sealed Transparent Single Sided Magnetic Compartments Compartments, 4 ,8 or 12. 5.4" x 3.8" x 0.6" Super Thin

Features: Waterproof & Sealed Transparent Lids Double Sided EVA Type Foam A & D 13" x 9.5" x 3.5"  

Features: Waterproof & Sealed Transparent 2 sided EVA Foam Type A, B & D Clear 4.2" x 3" x 1.3" 

Features: Waterproof & Sealed Black 2 sided EVA Foam Type A, B & D Black 6.8" x 4.3" x 1.8"  

Features: Waterproof & Sealed Transparent Single Sided Magnetic Compartments 2 Compartments with EVA Foam A, B or D 7.4" x 4" x 0.6 Super Thin  

Shimano Butterfly Flat-Fall Jigs are a totally new concept of Butterfly Jigging technique. Drop the jig down to the bottom, then crank it up 30 feet off the bottom and free spool. Or cast the jig and let it fall while free spooling, wait for the...

The Trevala name is no stranger to the offshore scene, Shimano introduced the iconic line of jigging rods when it brought the revolutionary Butterfly Jig system to the United States many years ago. But with Shimano's continual drive for innovation,...