Hard Plastic Lures

The Yo-Zuri Hydro Monster Shot (S) in 110mm (4-3/8”) is built to cast farther, sink faster, and handle the biggest predators in the sea. Its long, streamlined body delivers unmatched aerodynamics, cutting through wind for extreme casting distance...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 95mm (3-3/4”) Built for distance, strength, and versatility, the Yo-Zuri Hydro Monster Shot (S) in 95mm (3-3/4”) is the ultimate sinking stick bait for targeting aggressive saltwater...

Yo-Zuri Hydro Monster Shot (S) – Sinking Stick Bait 80mm (3-1/8”) Engineered for long-range performance and saltwater toughness, the Yo-Zuri Hydro Monster Shot (S) is a compact yet powerful 80mm sinking stick bait designed to reach distant...

The Yo-Zuri Pro Jerkbait 110 Mid (SF) is a premium slow-floating jerkbait engineered for mid-depth bass fishing. With a length of 110mm (approximately 4-3/8 inches) and weighing 1/2 oz, it is optimized to reach depths between 5 to 7 feet. Key...

The Yo-Zuri Pro Series Jerkbait 110 (SF) is a slow-floating jerkbait built for precision and realism. Measuring 110mm (4-3/8”) and weighing ½ oz, it’s tuned to reach the 5–7 ft range, making it a versatile option for targeting...

The Pro Shad (SF) 75mm is a compact, versatile shad-style bait designed to trigger reaction strikes in both clear and stained water. Measuring 3 inches (75mm), this finesse-sized lure is ideal for imitating small forage while still drawing big bites...

The Yo-Zuri Pro Series Shad (SF) 60mm 2-3/8" is built for serious anglers who demand performance and reliability. Featuring Yo-Zuri’s durable triple-coated hologram and matte finishes, paired with premium black nickel hooks, this crankbait delivers...

The Yo-Zuri Hydro Monster Shot (S) is a compact, heavy-weight lure designed for long-distance casting and unmatched versatility. Measuring 65mm and built with a slim, aerodynamic body, it cuts through wind with ease, making it a go-to option for surf,...

Mimicking the fleeing action of a wounded baitfish while delivering massive amounts of scent to a target depth puts this lure on a level that can’t be matched.. The oversized bait chamber is easy to clean and built to pack more of your favorite...

When salmon and steelhead shy away from larger presentations, Brad’s Super Bait Skinny Mini delivers a smaller profile with the same big-water results. This compact, scent-dispersing lure pairs with trolling rigs and features an innovative...

The Yo-Zuri Snap Beans (S) 25mm 1" are the perfect bait for both novice and experienced anglers alike. Designed for exceptional performance, these small but mighty lures deliver an enticing action that attracts a wide range of fish species...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...