Flash Sale

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends the action of a wakebait and topwater prop bait. Built...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

VIP Double Hook Shrimp Fly Setups tied on 60lb mono w/ 6/0 hooks. This rig is great for bottom fishing species like rockfish and lingcod. The bottom snap swivel can attach a jig or heavier jig head with swimbait.  1 rig per pack

VIP Triple Hook Shrimp Fly Setup tied on 80lb mono w/ 6/0 hooks. This rig is great for bottom fishing targeting rockfish, lingcod and other saltwater species.  1 Rig in a pack.

Quantity (6): VIP Custom UV Enhanced Tube Flies. Great for building salmon fishing spinners and other type of lures.

VIP Double Hook SetUps tied on 60lb mono with 6/0 bait hooks. Great for bottom fishing with bait or artificial swimbaits. 1 Rig in a pack.

Optimal distance from keeper to jig head allows the plastic to remain in place on the hook shank by collapsing tightly in that area creating superior holding power. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

Designed to make changing weights easy, the VMC® Switch-It Slip Sinker features an easy-to-open snap connector that eliminates the need to cut and/or re-tie your rig. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

Fish-Field Castable Crab Trap is made with stainless steel and poly netting mesh. With added weight in the center bar for better casting and fishing. This crab trap is great for casting by hand or with a fishing pole at the beach, pier, or off the bank...

Features: Stainless Steel Dimensions: 3 1/2” x 6” 1pc per Pack Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov