Flash Sale

Features: Made in USA with genuine ultra high molecular weight polyethylene (UHMWPE) with finer braid resulting in a smoother hand-feel and enhanced abrasion resistance. Jerry Brown Line One Braid is a Gel Spun braided line that performs in all...

Sealine SL-3B reels come in eight sizes and are a must-have addition to any serious big water trolling arsenal, whether freshwater or saltwater themed. Eight models are available in the series to cover a wide range of conditions and species...

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...

Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, brush, docks, grass, and laydowns. Armed with premium...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Often overlooked, 13 Fishing takes their small species equipment seriously. Rather than starting from a heavy lumber some conventional rod, they started with a blankgifted with sensitivity surging through its veins and created the Omen P&T. It...