Flash Sale

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Often overlooked, 13 Fishing takes their small species equipment seriously. Rather than starting from a heavy lumber some conventional rod, they started with a blankgifted with sensitivity surging through its veins and created the Omen P&T. It...

Representing years of development the AERIOS series spinning reels vault 13 Fishing into an elite class of manufacturers. You will instantly be impressed with our CNC Ultimate Cut gearing paired with our super-smooth Glide Oscillation system. This...

Ready for combat, the 13 Fishing AXUM showcases our silky smooth Ultimate Cut Drive gear with Hyper Brass Pinion. The precision CNC gearing gracefully glides when the handle is turned. The many performance upgrades include a Sealed rotor, Ceramic Line...

Reborn with massive upgrades, the Inception SLD2 is a gem in our line-up. The SLIDE Magnetic Cast Control and our advanced Low-Friction 6 way braking system give anglers ultimate control in every situation. If you’re looking for a reel with a...

Easy to use and catches lots of fish! Try the Short Bus Super Series 11" for all your salmon species! Shortbus Flashers can be used trolling for all types of sport fish in both freshwater or saltwater.  From Salmon, steelhead, kokanee &...