Flash Sale

The Luhr Jensen Money Roll Flasher delivers a hard-thumping rotation that kicks in quickly, even at speeds as low as 1 mph, making it ideal for slow-trolling applications targeting salmon and other large predators. Its quick-start action drives movement...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you pair the Mooch Minnow with a jig head or a drop shot,...

Expanding the lineup of Eye Strike jigs with a small yet powerful design, the Z-Man Trout Eye X Jig Head is perfect for pairing with your favorite spinning rod and Z-Man Elaztech trailers to target highly pressured fish. Backed by a Mustad 2x...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey...

Built with a compact invertebrate body hand-threaded with premium silicone skirting material, the Z-Man Fuzzy Bugz is a unique ned bait creature that accurately imitates zooplankton, insects, crayfish, and distressed prey. Designed to pair...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or clear-water conditions. The body shape and molded...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast and beyond. Its anatomically correct antennae, swimming...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty 5/0 hook, custom 2-part...

The redesigned Shimano Bhaltair Reel Bag is a perfect solution for anglers wanting to protect their favorite fishing reels while traveling to an exotic fishing destination or transporting them to the boat for a day of fishing. The Bhaltair Reel Bag is...

Okuma STLHD Series Rods Purpose-Built for the Pacific Northwest. Engineered to Perform. The Okuma STLHD Series Rods are designed from the ground up for the unique demands of Salmon and Steelhead fishing in the Pacific Northwest. Built in...

Walley, salmon, and trout beware, Daiwa’s new Great Lakes 40 LC reels are here, and at value that cannot be beat, more anglers than ever will be able to access your waters with confidence and precision. The new Great Lakes 40 LC features critical...