Flash Sale

Owner Tournament Mutu Light Circle Hooks Designed for ultimate stealth and maximum presentation, the Owner Tournament Mutu Light Circle Hooks are the go-to choice for rigging live baits or small chunk baits. Featuring a premium light-wire construction,...

Catch More Fish with the Power of Bio-Electricity: The Pro-Troll EChip Kits Ever wonder why predatory fish can strike your lure in pitch-black water or thick weeds? They are tracking the tiny electrical discharges emitted by living baitfish. The...

Okuma Cold Water SS "A" Low-Profile Line Counter Reel Built for ultimate power and relentless durability, the Cold Water SS "A" low-profile line counter reel combines heavy-duty stainless steel internals with precision tracking. Whether you are trolling...

Elevate your nymph and streamer patterns with Fish-Field Tungsten Round Beads. Specifically engineered for anglers who need to reach the strike zone quickly, these 5/32" (4.0mm) beads provide the heavy-duty density required for fast-moving currents and...

The Yakima Bait Stuffer Bait Cleaning Kit is specifically packaged to simplify maintenance of your scent-chamber trolling lures, including the SpinFish and Cut Plug lines. What's Included 1 Bait Picker: A specialized tool designed to easily pick out...

The STLHD Gear “Bomber” Submergible Transport System is built to take on any adventure, whether you’re on the river, trail, or traveling rugged backcountry. With a 39-liter interior and an impervious roll-top...

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying Bessie date back as far as the 1700s and continue still to...

The Owner STX-45 Zo Wire Treble Hooks are ideal for replacing your stock trebles and improving the hooking power of a wide variety of hardbaits. Featuring a 2X+ power construction and Owner’s exclusive Zo Wire, the STX-45 Treble Hooks...

Increase your effectiveness in all your traps for crab, lobster and shrimp with Pro-Cure's all new Crab & Shrimp Paste. Apply to bait, bait cages, bait bags or even the traps themselves. Pro-Cure Crab & Shrimp Paste binds well to everything. It...

VIP Outdoors Twinkle Tensile (2.5") | 6-Pack Elevate your trolling game with the Twinkle Tensile, the secret weapon for anglers who know that visibility is the difference between a strike and a "near miss." Specifically engineered for Kokanee, Trout, and...

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll, creating flash that closely mirrors the motion of real forage...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like a minnow, or let it sit motionless in the rod...