Flash Sale

Upsized and armed with a heavy duty 5/0 VMC® extra wide gap hook and extra-large 3D eyes, this swinging hook jighead is built to fit larger 5” to 7” ElaZtech® softbaits, offering the same increased bait action and easy weedless...

Built on a custom heavy-duty VMC® EWG 3/0 or 4/0 jig hook, the bullet shaped head, molded keeper, and keeled belly weight of this super snag-resistant jighead provides an excellent rigging alternative for a variety of ElaZtech® creature baits and...

The same hallmark oversized 3D eye, head shape, and molded conical keepers that have made the Trout Eye® jighead a best seller among Southeast inshore anglers, but with a small but strong 1/0 Mustad® hook to fit smaller ElaZtech® plastics...

Constructed with the same oversized 3D eyes and molded conical keeper barbs that make the Eye Strike® product line so popular, a heavy-duty 3/0 Mustad® hook aligns perfectly with the custom wire weedguard to provide the perfect balance between...

The same spitting, gurgling, and thumping action of our legendary Hard Leg FrogZ™ but in a smaller 2.75” package, this scaled-down, 10X Tough, floating buzz frog has spinning tackle and smaller bodies of water written all over it! The smaller...

Features: Precision Machined 6061 T-6 Marine Grade Aluminum And Stainless Steel Components. Anodized For Superior Corrosion Resistance And Beautiful Finish. Re-Designed, True One Piece Frame For The Ultimate In Strength Vs. Weight. Powerful Lever Drag...

Avet JX G2 Lever Drag Casting Reels fill in the line class gap between Avet's original and Raptor series. Avet's Generation 2 Reels add impressive new features, like an updated frame with new look and feel, 40% more drag output, increased line capacity,...

This super-lifelike 3.5” crayfish imitation is the perfect jig trailer or flipping, pitching, and punching bait that exhibits the natural defensive claws-up posture of the real thing and withstands repeated strikes in heavy cover environs, thanks...

A lifelike Ned-sized crayfish imitation, the buoyant claws of this 2.5” craw float up in a natural defensive posture at rest, triggering vicious strikes from smallmouth and largemouth bass when pinned to your favorite ShroomZ™ or...

Combine a realistic 3” or 4” shrimp profile with our buoyant 10X Tough ElaZtech® material and the added attraction of Pro-Cure® Super Gel scent, and you’ve got a crustacean imitation that redfish, seatrout, flounder, snook, and...

Designed in conjunction with Midwest finesse pioneer Ned Kehde, the ribbed torso, wispy legs, and twin ‘hog legs’ of this 3” invertebrate imitation merge to create an appealing glide on the fall and stand-off-the-bottom visibility at...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...