Flash Sale

Mad River Trout Worms – 2 ¼” Size (12-Pack) Mad River Trout Worms in the 2 ¼” size are the ultimate bait for attracting trout. Now available un-scented, these worms are soft, supple, and durable, offering lifelike...

A modern twist on a classic swimbait, the Keitech Swing Bait has earned its place in the tackle boxes of anglers targeting finicky fish, especially in Japan's clear, highland lakes. Known for its subtle vibrations and lifelike movement,...

Keitech Tungsten Super Football Jig HeadEngineered for precision and sensitivity, the Keitech Tungsten Super Football Jig Head excels in navigating heavy cover and providing superior feel. Crafted from a high-density tungsten compound,...

Keitech Fine Guard Jig HeadThe Keitech Fine Guard Jig Head delivers superior finesse and performance for a variety of fishing techniques. Crafted with care, it combines environmental responsibility with exceptional functionality. Key...

The Keitech Mono Guard Jig Head offers unmatched finesse and performance, making it an excellent choice for anglers. Key Features: No-Lead Tungsten Compound: Environmentally friendly, made from a tungsten powder/polymer blend for reduced...

The Keitech Easy Shiner 8" is a premium soft plastic swimbait designed for targeting large predatory fish. Known for its realistic swimming action and durability, this bait is a favorite among anglers for both freshwater and saltwater fishing...

Keitech Tungsten Super Round Jig Heads are some of the best lead-free jig heads on the market today. These jig heads have a compact size-to-weight ratio, sharp hooks, and dense material, making a potent jig terrific for any occasion. Each jig head...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like our version on the...

Aero-Floats are meticulously crafted from high-density soft foam, hand-painted, and precision-crafted on a lathe to ensure ultra-sensitivity, perfect tracking, and high visibility. Each float comes with 2 micro bobber stops and beads. Available...

Perfect for finesse presentations and rigging thin profile soft jerkbaits and stick baits, the BKK Armor Point Permalock Weighted Hook features an innovative design that gives baits a natural and stealthy glide towards the strike zone. An...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...

The LIVETARGET ICT Unrigged Shad Swimbait is the ultimate choice for targeting big fish feeding on shad. Featuring cutting-edge multi-color laminate technology, this swimbait delivers an incredibly lifelike shad imitation. Its clear, translucent exterior...