Soft Plastic Lures

Sunfish represent one of the most prolific forage species found in nearly all waterways throughout the USA and Canada; from lakes and rivers to ponds and reservoirs. Fish this lure anywhere...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder,...

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Fish-Field Saltwater Shrimp Flies are made with UV and Glow materials. Hand-tied on ultra sharp barbed hooks. These shrimp flies are easy to rig for bottom fishing. Great for seabass, lingcod and...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra...

Quantity (6): VIP Custom UV Enhanced Tube Flies. Great for building salmon fishing spinners and other type of lures.

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your...

Fish-Field Scale Tinsel Flash are made with UV material which has great reflectivity while in the water, even under low-light conditions. They can be used as hoochie inserts and

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid...