Soft Plastic Lures

The Keitech 4.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

The New Keitech 4.3-Inch Fat Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most...

The FISH-FIELD Pacific Chovy Body closely resembles a live Pacific anchovy allowing you to catch the hatch perfectly. Specially designed for use with FISH-FIELD Pacific Chovy Heads. With a textured body surface, realistic fins and multiple color...

The 4-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing condition. Keitech's original two-tone color injection...

Fish-Field Curly Tail Grubs  4" & 6" in bulk Pearl White & Motor Oil Fit 3oz and smaller jig heads Great for bottom fish species like seabass, lingcod, and more

Fish-Field Swimbaits feature a solid body construction with a big paddle tail that produces a wounded fish vibration throughout the water column. Cast and retrieve, jig it up and down, or even slow-troll to produce strikes. You will catch more Tuna,...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

WFO Egg Clusters! From WFO packed with all the top secret enhancements we are know for size. Quality WFO materials that make fish want to hold on. They hold their colors and hues. Realistic cluster shapes for movement in the water column. Made by WFO...

Designed to be the most realistic Squid ever made. The wings will mesmerize you with the most realistic roll and swim action just like a real squid.  With custom 3D squid eyes, custom scent, contracting tentacles and extended candles that flutter...

The Keitech 3.8-Inch Fat Swing Impact has taken the Paddle tail swimbait to the next level. The Keitech original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

Keitech gets "Froggy" with the New Noisy Flapper™. The "Noisy Flapper™" buzzing frog has tremendous kicking action even at slow retrieve speeds. Our Patented leg design is the Key to this game changer. The sharp ribbed edges catch...