Soft Plastic Lures

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech® construction make this the ideal flipping bait, jig trailer, ChatterBait® trailer, or swimming grub. 4pcs Per...

The most durable pre-rigged swimbaits on the market equipped with equally powerful heavy-duty Mustad® hooks, these highly detailed 4”, 5”, and 6” paddle tails are ready to tie on and do battle with...

Z-Man’s ProZ asked and we answered with this 3.75” 10X Tough ElaZtech® craw featuring a compact body and broad flapping claws, making it ideal for flipping, Carolina rigging, or rigging behind a swim...

A thin body, tapered nose, flat belly, minimalist spade tail, and 10X Tough ElaZtech® construction—not to mention the most sought-after color combinations among serious bass anglers—make this 6” worm...

A multispecies slayer that is absolutely deadly on smallmouth bass and walleye, the slim baitfish body, whiplike worm tail, and crazy soft and buoyant ElaZtech® material unite to create a versatile...

Designed by finesse fishing guru Drew Reese and a favorite of Z-Man pro Jeff ‘Gussy’ Gustafson, this quad-tentacled 4” stickbait is a flat-out multispecies fish-catcher thanks to its simple yet...

This 1.75” invertebrate imitation features bulging eyes, a broad ribbed body, wispy legs, and a thin segmented tail that undulates seductively and draws in panfish, trout, bass, and other species...

A scaled-down version of what is arguably the best Ned Rig bait on the planet, this quad-legged mini 1.75” stickbait/tube hybrid is built with buoyant 10X Tough ElaZtech® in a range of vibrant...

You designed it, we made it! We set out to create the ultimate ElaZtech® topwater toad, asked for input from our social media followers, and then took their advice to create ultimate buzzing,...

Unlike other ‘floating’ worms that don’t really float, these ultra-buoyant 7” ElaZtech® worms stay on top of the slop even when rigged on heavy wire hooks, triggering explosive topwater bites again...

The incredibly effective TRD™ shape, dimpled body, and naturally buoyant ElaZtech® construction, now available in a scaled-down 1.75” Micro Finesse size that is absolutely deadly on crappie, panfish,...

This 1.75" micro creature bait, like its larger twin kicking tail GOAT brethren, is an amazingly versatile option for swimming, jigging or dragging for all your favorite species from crappie to...