Soft Plastic Lures

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve...

Emitting loud splashing acoustics and a consistent pop with every twitch of the rod, the LIVETARGET Hollow Body Series Popping Frog utilizes a magnified cupped face to create a unique popping action...

Berkley® Gulp! Saltwater Sand Crab – 12 Pack Out-fish the real thing with the Berkley® Gulp! Saltwater Sand Crab. Engineered with an authentic taste, texture, and profile, this bait is proven to...

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Elevated Tackle Soft Bead Stops The Industry’s Only Transparent, Quick-Change Bead Stop Stop wasting valuable drift time re-tying your leader. Elevated Tackle Micro Soft Bead Stops are

Elevated Tackle OG Egg Clusters The Soft Evolution of the Classic Okie Drifter & Gooey Bob The legend returns, evolved. The Elevated Tackle OG Egg Clusters (Soft Okie Drifters) take the

Elevated Tackle Soft Beads The Most Realistic Egg Presentation on the Water Elevated Tackle Soft Beads are engineered for the technical angler who demands perfection in the drift. Moving beyond...

VIP Outdoors Soft Cluster - UV Enhanced The Ultimate Soft Bead Solution for Salmon & Steelhead Dominate the river with VIP Outdoors Soft Clusters, designed to mimic the texture and appear

Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping...

Upgrade your presentation with Shortbus Hoochie Tinsels. These tinsel inserts are designed to enhance the look and action of any bait, creating irresistible flash and movement in the water. Built...