Soft Plastic Lures

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll,...

The Nomad Design Jerksquid combines the best of a jerk shad and a squid, creating an incredibly versatile lure that fish simply can’t resist. Whether you twitch it like a jerkshad, slow roll it like...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt...

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic...

Built with a compact invertebrate body hand-threaded with premium silicone skirting material, the Z-Man Fuzzy Bugz is a unique ned bait creature that accurately imitates zooplankton, insects,...

The Z-Man PrawnStarZ Loose Body Soft Bait offers inshore anglers a 3.5-inch prawn imitation with realistic detail, lifelike texture, and a subtle swimming action that gets bites in pressured or...

With unparalleled action, lifelike features, and quivering appendages the Z-Man PrawnstarZ is built to imitate one of the most prolific inshore snacks for many predatory species around the Southeast...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically...