Soft Plastic Lures

  The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering...

Product Details WFO bead "Blue Haze". An electric blue transparent "soft" egg casing with "soft" hot pink embryo. As the bead rotates, a 180 degree view gives on a "purple" bead. Magic! It gives fish multiple color images (pink, blue, purple) enticing...

Overview Built using LIVETARGET’s multi-injection process, the LIVETARGET ICT Unrigged Soft Plastic Craw is molded to produce a three-dimensional effect with its clear exterior and multi-color interior. Designed to naturally refract...

The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among LIVETARGET’s new worm profiles. Available in three...

The LIVETARGET ICT Stick Worm delivers finesse and precision for NED rigging, bringing buoyancy and life like action that genuinely set it apart. The worm features a salt-reduced core that slows the sink rate, allowing the worm to descend at a pace that...

The LiveTarget ICT Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic manipulation of hook placement and weight...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to Redfish, Tarpon to speckled trout, many predators rely...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action make it an exceptional bait for anglers targeting big...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to Redfish, Tarpon to speckled trout, many predators rely...

The ballyhoo: a baitfish that has earned the allegiance of saltwater anglers across the globe now, by virtue of Savage Gear’s patent-pending Pulsetail design, offers these anglers a lure as potent as the real thing. Equipped with built-in rattle...