Bass Lures

The bait that helped Dylan Nutt secure his 2026 Bassmaster Classic victory, the Berkley Lab Series Minnow combines fully optimized scent, taste, color detail, and action into one of the most productive soft-plastic minnows you can tie on...

The culmination of thousands of taste tests and years of scientific development, the Berkley Lab Series Finesse Worm was formulated and perfected at Berkley Labs to be the most game-changing series of finesse worms yet. Berkley strategically...

Featuring Berkley's exclusive PowerBait MaxScent formula, the Berkley PowerBait MaxScent Moeba Creature Bait utilizes its proven fish attractant combined with tournament bass fishing's fastest-growing urchin profile to ignite bites from...

Nomad Design Live OPS Spectre Minnow Swimbaits are paddle tail soft plastics engineered to deliver lifelike action and realistic baitfish movement. The body produces a natural wiggle and roll, creating flash that closely mirrors the motion of real forage...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from balsa wood combined with carefully placed internal weights, tapered fuselage...

Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a dominating new lure that bait-eating predators won t be able to resist. Whether you pair the Mooch Minnow with a jig head or a drop shot,...

Expanding the lineup of Eye Strike jigs with a small yet powerful design, the Z-Man Trout Eye X Jig Head is perfect for pairing with your favorite spinning rod and Z-Man Elaztech trailers to target highly pressured fish. Backed by a Mustad 2x...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined...

A bite-sized finesse bait that imitates zooplankton, insects, crayfish, and distressed prey, the Z-Man Fuzzy Nuggetz features a 12-sided dodecahedron shape hand-threaded with premium silicone skirt material for lifelike flowing action. Built...

Hand-threaded with premium silicone skirting material, the Z-Man Fuzzy TRD enhances the subtle stick bait profile of the original TRD with lifelike flowing appendages that accurately mimic zooplankton, insects, crayfish, and distressed prey...

Built with a compact invertebrate body hand-threaded with premium silicone skirting material, the Z-Man Fuzzy Bugz is a unique ned bait creature that accurately imitates zooplankton, insects, crayfish, and distressed prey. Designed to pair...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty 5/0 hook, custom 2-part...