Bass Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

The Jackall Riser Bait 007R Topwater Lure is a 2 3/4 inch topwater lure. It imitates the movement of a baitfish at the surface attempting to avoid predators. The upward metal lip set at a precise angle allows the bait to jump to the surface...

Designed in collaboration with BASS Elite Series angler, Kyoya Fujita, the Jackall Counter Back Spoon took over three years to develop to ensure it contained all of Kyoya’s essential elements that pursue ‘Glide Back’ falling...

For the optimal vertical presentation, Mustad's A-Tak Ned Head jig head has been molded with a flat head. A powdered coating protects the weight from rough rocks and cover on the bottom. With a carefully designed, dual-wire spring, soft lures rig easily...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action make it an exceptional bait for anglers targeting big...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...