Bass Lures

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

For the optimal vertical presentation, Mustad's A-Tak Ned Head jig head has been molded with a flat head. A powdered coating protects the weight from rough rocks and cover on the bottom. With a carefully designed, dual-wire spring, soft lures rig easily...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections and a durable elastomer tail that produces natural...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action make it an exceptional bait for anglers targeting big...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...

The Mustad AlphaPoint A-Tak Stand Up Jig Head is perfect for anglers seeking precise bait presentation with durable shaky head jig heads. These jig heads keep your soft baits upright, enhancing their appeal as they navigate the bottom of light weed,...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in a smaller package. The perfect choice for light tackle, this scaled down bladed jig features a...

Designed to mate seamlessly with the 4” Big TRD™, these mushroom-shaped jigheads are equipped with a sticky sharp 3/0 medium wire needlepoint hook to create the perfect upsized Ned Rig when a slightly larger presentation is on the menu...