Bass Lures

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes...

Delivering heart-stopping blow-ups that will put bigger bass in your livewell, the Yo-Zuri 3DB Series Pencil Popper 135mm generates incredible action and a knocking sound that beckons bass to the...

The LiveTarget ICT Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through...

Yo-Zuri 3DB Poppers work best when fished with a horizontal resting position on the surface because they are designed with perfect shape and balance. These lures can be used with a pop and stop or...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to...

For the optimal vertical presentation, Mustad's A-Tak Ned Head jig head has been molded with a flat head. A powdered coating protects the weight from rough rocks and cover on the bottom. With a...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action...