Bass Lures

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

For the optimal vertical presentation, Mustad's A-Tak Ned Head jig head has been molded with a flat head. A powdered coating protects the weight from rough rocks and cover on the bottom. With a...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America in both slow-sink and floating models. The multi-jointed swimbait has three hard body sections...

Based of the scan of an actual pinfish, the photoprint details and patent-pending Pulsetail design make this innovative swimbait look and move like the real thing. That lifelike appearance and action...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook...

The Mustad AlphaPoint A-Tak Stand Up Jig Head is perfect for anglers seeking precise bait presentation with durable shaky head jig heads. These jig heads keep your soft baits upright, enhancing their...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in a smaller package. The perfect choice for light...

Designed to mate seamlessly with the 4” Big TRD™, these mushroom-shaped jigheads are equipped with a sticky sharp 3/0 medium wire needlepoint hook to create the perfect upsized Ned Rig when a...

Combine this 3/0 medium wire mushroom-shaped jighead with the Big TRD™—or another similarly sized ElaZtech® softbait—to create the perfect upsized Ned Rig that comes through cover cleanly, thanks to...

The perfect way to add some flash and vibration to your favorite ElaZtech® plastics, these tail spinners are equipped with a stainless wire keeper with molded plastic barbs to hold fast along with a...