Bass Fishing

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like our version on the...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magnetic braking systems, we have now added a brand-new SV BOOSTER SYSTEM that gives you all the control you know...

The LIVETARGET ICT Unrigged Sunfish Swimbait is a highly realistic bait designed to mimic the appearance and movement of a sunfish with stunning detail. Crafted using LIVETARGET’s proprietary Injection Core Technology (ICT), this swimbait...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering the right...

  The LIVETARGET Freestyle Frog 2.0 is designed for anglers who need precision, durability, and unmatched performance in heavy cover. Here's why it stands out: Ideal for Heavy Cover: Perfect for fishing in thick vegetation, delivering...

Built for Texas-rigging large creature-style baits, the BKK Armor Point Offset Worm WG HD Hooks accommodate virtually any soft plastic with a wide gap bend that offers plenty of room for a positive hookset. Featuring BKK’s upgraded Hyper...

The design was inspired by the bend of the traditional O’Shaughnessy, a long-time used hook that has proved to feature an excellent hook up rate. Furthermore, the forged shank provides an additional 20% in strength compared to other similar hooks...

The Shimano Zumverno 115SP MR is a standout addition to Shimano's freshwater lure lineup, incorporating advanced lure technologies designed to enhance fishing success. Powered by Shimano’s BOOST CONCEPT, it builds on the success of the Zumverno...

Designed for drop shotting and light line finesse applications, the BKK Armor Point Drop Shot Worm Hooks are built to maximize the tail action of nose-hooked worms while remaining in the optimal hookset position when fishing vertically. Built...

Designed for finesse presentations and rigging thin profile soft jerkbaits and stick baits, the BKK Armor Point Permalock Hook features a long point and innovative new shape that provides increased strength and improved fish retention. Leveraging...

The BKK Fast Snap-41 is a stainless-steel strong snap featuring an intuitive and quick connection system and a slimmer profile compared to bulkier snaps. BKK Fast Snap-41 Stainless Steel Quick Snaps provide a reliable connection with the added...