Bass Fishing

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in...

Designed to excel in a variety of situations from pressured fish to small creeks and even ice fishing, the new Beam Worm VC custom assortment of lures offers tantalizingly attractive movement in the...

Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to maintain a horizontal posture while imparting an...

Upgrade your hardbaits with the Single Hook 53, engineered specifically for small plugs and finesse lures. Featuring a precision-crafted large inline eye, this hook mounts seamlessly onto split rings...

Engineered for precision and finesse, the Antenna Hook is built with Tournament Grade Wire, Nano Smooth Coat, and a stinger hook design. Its 90-degree fluorocarbon weed guard, adjustable closer to...

The Super Tuned Drop Shot hook is designed for exceptional performance with a focus on precision and hookup ratios. Featuring Tournament Grade Wire and Nano Alpha finish, this hook boasts a G Lock...

Designed in collaboration with the legendary Nishine Lure Works, Daiwa’s Mr. Fortune wakebait sports critical details for angling success beneath its nostalgic appearance. The unique hunch-back...

Overview Earning its reputation as one of the best value work-horse reels in the industry, Daiwa’s new BG LT honors and improves upon the foundation of its predecessor. The 26 BG LT exhibits a...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incredibly lifelike, the Yo-Zuri Rattl’n Vibe Lipless...

Designed to be your new secret weapon for live sonar fishing around structure, the BKK Armor Point Permalock Tungsten Nail Keeper creates a horizontal presentation that gives your favorite soft baits...

This all-round leader line features Sunline’s signature Triple Resin Processing (TRP), which fills the microscopic gaps between the molecules to create an ultra-smooth