Bass Fishing

The Straight Tail Worm, distinguished by its slender head and tapered body that narrows before expanding into a bulbous tail, offers exceptional action and stands as the stiffest among LIVETARGET’s new worm profiles. Available in three...

A pinnacle of cutting-edge technology and American craftsmanship, the St. Croix Physyx Series Casting Rods boast a SCIV+ carbon fiber primary material and SCIV+ iAct Glass for a winning combination of unmatched strength and sensitivity. Silicon carbide...

The LIVETARGET ICT Stick Worm delivers finesse and precision for NED rigging, bringing buoyancy and life like action that genuinely set it apart. The worm features a salt-reduced core that slows the sink rate, allowing the worm to descend at a pace that...

Experience unparalleled sensitivity and responsiveness with the St. Croix Physyx Series Spinning Rods, a series of finesse rods crafted for a variety of techniques including dock skipping, shakey heads, drop shots, and forward-facing sonar. The Physyx...

Gamakatsu and veteran professional angler Brent Ehrler expand on the groundbreaking line of G-Finesse Stinger hooks. The G-Finesse Stinger Dropshot hook features ultrasharp Tournament Grade Wire (TGW) that’s thinner, stronger, and sharper than...

Designed by Aaron Martens, Gamakatsu has developed the new G-Power Flip and Punch Hook. A step up from the G-Finesse Heavy Cover Hook, for serious flipping and punching with heavy fluorocarbon and braid. The TGW (Tournament Grade Wire) hook, paired with...

The new Yo-Zuri 3DB Pencil Popper 110 is a sleek topwater walking bait. It has three black nickel treble hooks with a mylar tail on rear treble. An extremely easy bait to walk, it can turn 180 degrees without moving forward in the water. The cupped mouth...

The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the ideal minnow bait for anglers fishing surf, jetties, piers, or any coastal location worldwide! Featuring Yo-Zuri's patented magnetic weight transfer system, this bait casts further than ever before,...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...

The Yo-Zuri Mag Minnow Floating Series allows anglers to cast further and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Minnow is most productive when cast and slow retrieved, but can also be twitched and paused...

The Yo-Zuri 3DR-X Flat Heavy Minnow effectively targets trout and other freshwater game fish in rivers and streams, excelling in high current conditions. This sinking, countdown-style crankbait comes in three sizes: 1-5/8” (40mm) weighing 1/8 oz,...