Bass Fishing

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

The PENN Fathom™ low profile baitcast reels offer all the features you need to tackle the toughest saltwater fish. The Full Metal Body and Right Side plate, matched with a brass main gear and bearing supported pinion offer a drivetrain with...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive...

From the inshore flats to even light offshore uses, the Penn Battle IV Spinning Reels continue the legacy of the Battle name, retuning with more durability and strength than ever before. Penn has incorporated their new Hydro Armor technology to take this...

Introducing the Okuma X-Series Spinning Reels – the pinnacle of performance and innovation for anglers of all levels. Crafted with precision engineering and cutting-edge technology, these reels are designed to elevate your fishing experience to new...

Introducing the Okuma Ceymar Baitfeeder "A" – the ultimate reel for anglers seeking superior performance and reliability on the water. Engineered with precision and packed with innovative features, this reel is designed to take your fishing...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Designed in collaboration with BASS Elite Series angler, Kyoya Fujita, the Jackall Counter Back Spoon took over three years to develop to ensure it contained all of Kyoya’s essential elements that pursue ‘Glide Back’ falling...

Built for experienced hands, G. Loomis designs tools for anglers demanding performance with purpose. For those who believe innovation is the only path to excellence. Steeped in experience gained from handcrafting rods in the United States for over four...

For the optimal vertical presentation, Mustad's A-Tak Ned Head jig head has been molded with a flat head. A powdered coating protects the weight from rough rocks and cover on the bottom. With a carefully designed, dual-wire spring, soft lures rig easily...