Surf Fishing

Ready to take aim on new challenges and exceed angling expectations, the Penn Battle IV DX Spinning Reels advance the legendary legacy of the Battle name, returning with greater strength and durability than ever before. Anglers across the country fishing...

From the inshore flats to even light offshore uses, the Penn Battle IV Spinning Reels continue the legacy of the Battle name, retuning with more durability and strength than ever before. Penn has incorporated their new Hydro Armor technology to take this...

Introducing the Okuma X-Series Spinning Reels – the pinnacle of performance and innovation for anglers of all levels. Crafted with precision engineering and cutting-edge technology, these reels are designed to elevate your fishing experience to new...

Introducing the Okuma Ceymar Baitfeeder "A" – the ultimate reel for anglers seeking superior performance and reliability on the water. Engineered with precision and packed with innovative features, this reel is designed to take your fishing...

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series. An MGL Rotor highlights the...

Designed by surfcasters for surfcasters, the Shimano Bluewave Surf Bag is built to handle the tough conditions surfcasting anglers endure. Constructed with premium materials and designed to safely hold casting lures and tackle when chasing trophy fish in...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to Redfish, Tarpon to speckled trout, many predators rely...

Long Cast Minnow boasts extremely efficient casts that serve land-based anglers, as well as those fishing from a boat. Punching through even windy conditions, this bait earns the praise of surf casters, pier anglers and boaters targeting breaking fish,...

Based off the 3D scan of a real baitfish. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Prop 65: WARNING - Cancer and Reproductive Harm - www...

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any speed. In addition, it will glide from side to side when...

Designed with ultra-realistic body contours, colors and movement, the Manic Shrimp Weedless is an exceptional bait for anglers looking for the ultimate shrimp presentation in an exposed-hook configuration whether fishing from a pier or in a pass, fishing...

Excelling at scenarios where predatory fish are feeding on crustaceans, the Toughtec crab delivers Hyper-realistic details in our custom Toughtec formulation that adds the perfect amount of buoyancy with extreme durability. Equipped with a 3X black...