Surf Fishing

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye. Mimicking a...

The Daiwa Blackline Surf Rods are the zenith of surf rod innovation, tailored for the avid surf caster seeking unmatched performance. These rods feature ALL SIC rings and FUJI K frames, designed to enhance line flow and reduce tangles, thus improving...

From mountain trout in Appalachian streams to surf perch on the California coast, this 2” mini-crustacean fits the bill whenever small craws or crabs are on the menu! This 2” miniature crustacean imitation is perfectly suited for any...

This 10X Tough, ready-to-fish 3.5” shrimp imitation sits in a perfectly natural horizontal position on the fall and on the bottom thanks to its balanced weighting and buoyant ElaZtech® construction, while its notched ¼ ounce weight can...

Fish-Field Stainless Steel Fishing Bells are made with #304 grade stainless steel which is built for durability under all fishing conditions. Great for bank fishing and plunking for salmon, steelhead, catfish, saltwater surf species and more. Prop 65:...

Feature-packed with extreme versatility and durability for the toughest of surf anglers, Shimano engineered the new Ultegra XSE surf reel for peak performance no matter the condition or situation. Whether throwing giant swimbaits from the rocks along the...

The use of CI4+ delivers a substantial weight saving on the compact Ultegra reel body, making rod speed easier to generate when distance casting. To further increase casting performance, the Ultegra CI4+ uses Super Slow Oscillation line lay and Shimano's...

The Madscad 190 Autotune (AT) will change the way you troll forever. Capable of trolling speeds between 3-18+ knots, with a shallow diving depth of 1-3 ft and an incredible side to side action, the Madscad 190 AT is unlike any other trolling...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and sensitive line. Paragraph: Try PowerPro on your next fishing trip, and see for yourself why it's every...

A true glutton for punishment, the legacy of the versatile Saragosa SW starts a new chapter with enhanced capabilities and features to dominate the saltwater realm. The Saragosa SW now features Infinity Drive Technology and increases the reels winding...

The SP-Orca FB comes equipped with Shimano's revolutionary Flash Boost technology. The Flash Boost technology suspends foil on small springs inside of the lures body. This allows the lure to constantly emit an attractive flash, even on the pause. The...

The perfect blend of value and performance, the Shimano Speedmaster series of surf rods have anglers covered whether they're targeting trophy fish using lures or bait along the coasts. These newly-designed rods enable anglers to make long, accurate...